Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […]
With the growth of the mobile market and the broader use of mobile advertising, the demand for more sophisticated technologies is also increasing. In today’s mobile advertising industry, programmatic is one of the urgent topics. In short, programmatic advertising is a way to automatically buy and optimize digital marketing campaigns rather than buying directly from […]
With the growth of the mobile market and the broader use of mobile advertising, the demand for more sophisticated technologies is also increasing. In today’s mobile advertising industry, programmatic is one of the urgent topics. In short, programmatic advertising is a way to automatically buy and optimize digital marketing campaigns rather than buying directly from […]
Google is, without question, one of the pillars of the adtech industry. It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising. Google ad tools became the […]
Google is, without question, one of the pillars of the adtech industry. It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising. Google ad tools became the […]
Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]
Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]
Admixer is introducing RTB stack — a white-label ad exchange that can accommodate any media trading needs. Now, you can build your own programmatic ecosystem, seamlessly connecting supply and demand, without worrying about endless tweaks. RTB stack was not created from scratch, it is a technology behind Admixer.SSP, one of the top 30 SSPs in […]
Admixer is introducing RTB stack — a white-label ad exchange that can accommodate any media trading needs. Now, you can build your own programmatic ecosystem, seamlessly connecting supply and demand, without worrying about endless tweaks. RTB stack was not created from scratch, it is a technology behind Admixer.SSP, one of the top 30 SSPs in […]
Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell Dynamic creative optimization is a […]
Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell Dynamic creative optimization is a […]
The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […]
The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […]
Programmatic media buying is a data-driven industry that heavily relies on technological solutions and software platforms. DSP and DMP are two crucial components of the programmatic ecosystem that match ads with the most relevant audience. DMP is paramount to data-driven advertising and precise targeting. Not surprisingly, marketers are expected to increase their use of DMP […]
Programmatic media buying is a data-driven industry that heavily relies on technological solutions and software platforms. DSP and DMP are two crucial components of the programmatic ecosystem that match ads with the most relevant audience. DMP is paramount to data-driven advertising and precise targeting. Not surprisingly, marketers are expected to increase their use of DMP […]
The global recession triggered by the coronavirus outbreak started to affect the advertising landscape. The country-wide lockdowns and the state of uncertainty rapidly depleted consumer spendings. In the UK, 69% of brands report a steep decline in the demand for their products and services. Companies choose to review their ad spending plans. The majority of […]
The global recession triggered by the coronavirus outbreak started to affect the advertising landscape. The country-wide lockdowns and the state of uncertainty rapidly depleted consumer spendings. In the UK, 69% of brands report a steep decline in the demand for their products and services. Companies choose to review their ad spending plans. The majority of […]
Non-futuristic look for a programmatic market – what could be expected as the next effective model. Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. According to eMarketer, in 2020, more than 82% of U.S. display ads will be purchased using […]
A digital ad network had been an effective business venture until programmatic disrupted traditional model of direct media buying and put ad network viability in question. Yet, the quantity of ad networks is still growing. Thalamus Advertising Database has more than 2,600 companies registered as Ad Network, which is 10% more than a year ago. […]
A digital ad network had been an effective business venture until programmatic disrupted traditional model of direct media buying and put ad network viability in question. Yet, the quantity of ad networks is still growing. Thalamus Advertising Database has more than 2,600 companies registered as Ad Network, which is 10% more than a year ago. […]
Podcasts are quickly maturing into a content-rich media format, with an abundance of niche programs about advertising. Since the ongoing health crisis prevents us from going to lectures and marketing meetups, a podcast is a great way to stay in touch with your colleagues and the adtech industry. CMO of Admixer Anna Yatel said: “In […]
Podcasts are quickly maturing into a content-rich media format, with an abundance of niche programs about advertising. Since the ongoing health crisis prevents us from going to lectures and marketing meetups, a podcast is a great way to stay in touch with your colleagues and the adtech industry. CMO of Admixer Anna Yatel said: “In […]
The coronavirus pandemic has made millions of people turn to remote work. Social distancing may be an effective measure to stop the virus spread but it also leaves us wondering how to spend the extra free time. We’ve asked our colleagues to share educational content that helps them stay sane during the crisis. Check out […]
The coronavirus pandemic has made millions of people turn to remote work. Social distancing may be an effective measure to stop the virus spread but it also leaves us wondering how to spend the extra free time. We’ve asked our colleagues to share educational content that helps them stay sane during the crisis. Check out […]
