Ad networks, DSPs, ad agencies and advertisers are pouring lots of money to make an impact on real people. Major finance flows attract fraudsters that want to get their piece of pie. That’s where the need for third-party traffic verification arises.
Want to set up your own ad network? Don’t know where to start? You might consider some of our advises.
We are starting a series of interviews with our partners on our cooperation experience. The goal is to highlight the monetization process for newbie publishers. Learn the practical cases to draw your own monetization strategy.
Do you like The Wall Street movie? It sure makes trading exchanges look fun, but doesn’t quite explain them. Digital ad exchange comes from the primer exchange principles. We’ll explain its basics below.
Admixer has joined the ad platforms that require ads.txt integration from their partners. We want to explain publishers why they need to cooperate and how to start.
Programmatic native is your way to get the highest revenue and make your ad content appealing at the same time. It’s the combination of native format’s engaging nature and the mechanism of growing your revenue through auction bids.
Hybrid programmatic is Admixer offer to publishers who want to get the best of different monetization technologies.
The use of unpopular ad formats by websites may lead to the losses in monetization. A much better way would be to look into smart optimization techniques.
Media publishers are pushing the use of video ads for better monetization. One thing they could add to the mix is to sell video ad placements via header bidding.