What is the role of ad fraud verification vendors

Ad networks, DSPs, ad agencies and advertisers are pouring lots of money to make an impact on real people. Major finance flows attract fraudsters that want to get their piece of pie. That’s where the need for third-party traffic verification arises. (more…)

What worries German programmatic specialists

Admixer has come to Berlin to join the discussion of most pressing topics among programmatic sector actors. (more…)

Ads.txt and what we know about it so far

Programmatic made all players equal, including the shady ones. The industry regulators with sufficient tech capabilities at hands are called on to find the solution for improving ad buying experience. IAB offers us its ads.txt idea to look into. (more…)

New ad fraud trends demand new answers

Fraudsters can be really innovative in getting their piece of the pie. Their methods change, and so should the reaction. Know your enemy’s face: learn the main trends and get ready to answer. (more…)

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