Why use holistic optimization to raise monetization revenue

The market of website monetization now offers highly advanced tools. Ads popping out of nowhere to force users into paying attention is the thing of the past. New technologies let you act smart. (more…)

Open ad exchanges are fading into the past

Current market trends show that open ad exchanges are losing their positions. Analysts call them nonviable. Such statement is backed by a number of facts. (more…)

How Programmatic takes over Direct Deals

Programmatic’s victory march goes on. This time, it’s all thanks to Programmatic Direct. The new link in the ad server chain allows for programmatic advertising to get even bigger revenue. And upcoming trends promise a continuing rise. (more…)

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