What’s there for independent ad tech when the giants step in

Google and Facebook market shares grow. Independent companies are put under the pressure to win the competition through their specialised approach. For publishers, this promises even more responsiveness to their needs. (more…)

Cooperation of corporations with publishers

The current trend in relationship between global market players and publishers using their products shows that large corporations are willing to move towards meeting the needs of their partners. (more…)

Facebook opens the way for Header Bidding

Facebook aims at further implementation of Header Bidding across mobile platforms. The recent announcement made by the company states they are opening Audience Network for publishers using Header Bidding. (more…)

One ad blocker to rule them all

There is little doubt you already know the hottest news on the market. Google reportedly plans to add an in-built ad blocker to its Chrome browser. We’ve gathered all insights shared over the weekend and prepared a report for you. (more…)

8 hightlights from KPCB’s Internet trends 2016 for digital ad industry

If you don’t have time and power to look through 213 beautiful slides by Marry Meeker, this post is just for you. So here’s the main points.  (more…)

How third-party platforms are infuencing publisher’s traffic

Facebook, Apple and Google launching its own news aggregator platform. What is the price of the fast and clean reading experience?  (more…)

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