High-quality monetization has always been an issue for Publishers. They were mostly taking care about the absolute amount of revenue drawn from inventory sales in the early years. Since the development of Programmatic Ecosystem, Publishers became more concerned with the quality of ads and appropriate
The first month of the year has come to an end so it’s time to sum up all the predictions that were made and pick out a path to prosperity. Let’s figure out what ad monetization trends are the most significant this year and how
A publisher of any size gets the capacities to optimize the performance of their inventory, when they work with the third-party ad platforms. The first and the easiest step is to divide the ad placements by the categories. The ads within one website can differ
We are starting a series of interviews with our partners on our cooperation experience. The goal is to highlight the monetization process for newbie publishers. Learn the practical cases to draw your own monetization strategy.
The use of unpopular ad formats by websites may lead to the losses in monetization. A much better way would be to look into smart optimization techniques.