Digital audio advertising gained a significant boost in 2018 with a boom podcast segment and ever-growing music-streaming services. According to the Interactive Advertising Bureau (IAB) review, the audio advertisement hit $2.25 billion last year against a $1.8 billion in 2017. The audience of digital radio listeners
Increasing volumes and popularity of DOOH (Digital Out Of Home) is a steady trend of the last years, especially in the US and Europe. Advertisers allocate bigger and bigger budgets for this media channel. The latest research indicates a significant growth of the DOOH market
On September 27, Admixer Technologies took part in the debut tech Moldova conference “Programmatic is simple”, organized by Admixer Moldova company. The venue was Tekwill center, where C-suits form Ukrainian and Moldovan technological companies were discussing digital advertising realities, innovations, and new technical capabilities for
Non-futuristic look for a programmatic market – what could be expected as The next effective model. Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. eMarketer forecasts its growth will reach
Those, who know the theory of programmatic buying, still have the questions as to its practical value. The specialists that switch from contextual to programmatic advertising doubt its real potential. Let’s take a look at the results programmatic can bring you.
Admixer has come to Berlin to join the discussion of most pressing topics among programmatic sector actors.
Programmatic traditionally uses cookies for audience targeting. The data gathered this way can get fragmented. Marketers are looking for new forms of user identification.
Admixer team returns to Berlin to talk more on programmatic. If you didn’t get the chance to talk last time or want to follow up on certain topics, we’ll be glad to have a chat.
Two words, RTB and Programmatic, often appear next to each other. How are they connected? Let’s structure the info.
Do you like The Wall Street movie? It sure makes trading exchanges look fun, but doesn’t quite explain them. Digital ad exchange comes from the primer exchange principles. We’ll explain its basics below.
