InMobi in-app inventory: 4 ad formats now available in Admixer.DSP
In the mobile-first world mobile phones alone generate 52% of the total internet traffic. To engage smartphone audience advertisers need to “catch” their audiences with compelling and non-obtrusive in-app ads.
InMobi, an in-app inventory provider with the coverage of 1.6 billion+ unique user profiles globally, is a reasonably good solution to leverage. InMobi demonstrates 95% app SDK integration and provides access to first-party mobile data. Get more insights and stats in this guide:
Since 2018 Admixer has been an official partner and reseller of InMobi in-app inventory.
Today we’re glad to introduce four mobile ad formats to help advertisers to be noticed and drive engagement with their audiences. All formats are now available for direct purchase in Admixer.DSP.
A standard banner is an ad unit that can be either static or animated image that is placed within a publisher’s specified ad content area around their live mobile content.
An interstitial ad is a full screen advertisement, which is displayed either during launch or between content or upon exit an application or mobile web page. Supports landscape and portrait view.
Non-intrusive ads that blend into the look and feel of the underlying app. This ad format helps reach new audiences on premium mobile publishers that work with InMobi for native ad experiences. Available in a form of multi-tiled layer with content blocks, feed, and in stream format, mimicking the social networking feed.
A format encouraging advertisers to create trailers for their blockbuster brands. This format offers carefully designed video ad layouts for brand storytelling, letting advertisers to add interactive elements, and create a story sequence or capture inputs from consumers. Supports both horizontal and vertical videos. Advertisers can also leverage rewarded video ads to enhance in-app purchases and reach out better loyalty.
If you’re ready to power up your mobile marketing, give it a go with one of these InMobi ad formats, available for purchase directly in Admixer.DSP. Download your InMobi guide for more details, specs, and the shortest guide on how to start your InMobi campaign in Admixer.DSP.
Have questions or need help? Reach out to Dmitry Breus, Director of Business Development, Admixer.DSP: firstname.lastname@example.org
Admixer.Network Releases oRTB Demand
Admixer.Network has announced the launch of the oRTB demand. Now White Label .Network owners will have an opportunity to monetize their inventory through programmatic.
Previously, the platform supported only direct ad campaigns and campaigns with tags for external sources. With rolling out the update, it will also allow adding of external DSPs via oRTB protocol. oRTB, or Open Real-Time Bidding, is a way to buy and sell ad impressions through real-time programmatic auction.
Launching of oRTB demand sources will let ad networks owners increase % of their inventory fill rate bringing them and their publishers significant revenue growth.
Here’s what we’ve implemented.
Adding DSP as a demand source
In present-day realities, ad networks can hardly bring their participants, particularly publishers, prosperity without using programmatic as an additional demand source. For most publishers attempts to join DSPs directly is a long and thorny path. Here’s where ad network can (and ideally should) bring value to their participants. Serving as a supply-side platform, ad network can partner with numerous DSPs and provide its publishers with high-quality monetization sources.
Find out more, what an effective ad network should have, in our recent article on ad networks renaissance in the programmatic era.
To help ad networks’ owners bring their partners maximum efficiency and revenue, we’ve implemented an opportunity to add external DSPs. To start the process, ad network owners first should negotiate and coordinate integration opportunity with DSP . As the next step, they initiate cookie-matching with DSP in model where data storage is performed on the DSP’s side.
Getting started with DSP
To start using DSP as a demand source, ad network owner should create a campaign setting up the following parameters:
- a limit on the specific time frame
- a limit on impressions during the specific time frame
- QPS by geo
- an auction type (1st, 2nd) or direct deal
- a limit on the maximum bid
Targeting types available
This type of campaigns supports standard targeting options:
- targeting by geography
- and more
Reporting and analytics
To provide publishers and advertisers with relevant analytics on their campaigns performance, we’ve added reporting providing the following metrics:
- a number of Bid requests
- a number of Win/ Lost bids
- bids and all other data needed for deep programmatic analysis
Admixer regularly implements a huge number of technical integrations with DSPs for Admixer.SSP platform. Using the same technology for Admixer.Network makes it totally ready for all kinds of integrations and allows to eliminate any issues which ad network owners could experience.
Availability and billing
Opportunity to add DSP demand sources is now available only to White Label Network owners. This new functionality can be activated upon request.
Ad networks, using this module, will be billed additionally per Million Ad Requests. In this, the cost for Ad Impressions will be decreased accordingly to the cost of Ad Requests.
How to deliver Viber ads with Admixer system
Last year Admixer became an official Viber ad reseller. Now we are introducing a special template for ad creatives within our regular ad campaign setup process. (more…)