Admixer Technologies: 2018 Year in Review

28 December 2018

New Year season is a good time to look back on our own key insights and takeaways. The Admixer team is also reflecting on the passing year. (more…)

8 hightlights from KPCB’s Internet trends 2016 for digital ad industry

2 June 2016

If you don’t have time and power to look through 213 beautiful slides by Marry Meeker, this post is just for you. So here’s the main points.  (more…)

Report: Growing Trends in Media Consumption on Mobile

12 May 2016

Recently Knight Foundation published a huge report based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news. We hightlighed the main figures and conclusions for you to focus on.  (more…)

10 facts about Adults’ online media use and attitudes

26 April 2016

Recently Ofcom published an in-depth research about adult British media consumption. The report is 203 pages, so we collected the main numbers to save your time.    (more…)

9 tech predictions influencing digital ad industry by BI

9 February 2016

Analyst from Business Insider  — BI Intelligence — published their report concerning 25 main trends in technology development. Admixer has highlighted those, which matter ad industry the most.  (more…)

You Might Also Like
Admixer at DMEXCO @home 2020
  • Events
  • 18 September 2020
  • 4 min Read

2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic.  In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […]

Admixer at DMEXCO@home 2020
DMEXCO @home 2020: What to Expect and How to Get Ready

2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic.  In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […]

Read more
Ad network history - Admixer blog

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.  Moreover, advancement in data collection and management made digital […]

Ad network history Thumb- Admixer blog
Ad Network: Past, Present, and Future

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.  Moreover, advancement in data collection and management made digital […]

Read more
Ad serving basics - Admixer blog

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

Ad serving basics- Thumb Admixer blog
Ad Serving 101: Where Advertisers Meet Publishers

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

Read more
Stay updated with Admixer