Hyperlocal Targeting Advertising Now Available In Admixer.DSP

In the era when people access the internet on the go, it’s natural that brands and advertisers want to reach out their audiences wherever they are. And, sure thing, keep their ads relevant. (more…)

New ways of tracking your audience in programmatic

Programmatic traditionally uses cookies for audience targeting. The data gathered this way can get fragmented. Marketers are looking for new forms of user identification.  (more…)

The basics of improving your creative’s performance

Are you sure you’re paying enough attention to the core of your advertising strategy?
The nerve and sinew of your ad campaign’s body?
The frame of your promotion vehicle?
(more…)

Case study: creative programmatic display for publishers

The Economist became the breakthrough of 2015 winning a Masters of Marketing award for creating the most outstanding and diverting campaign using smart targeting options and real-time display ads. (more…)

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