How industry actors are working on ad viewability issue

The measurement of ad viewability remains a pressing topic, although publishers had raised it many times before.
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4-Steps Guide To Better Viewability

No one can be that mean to those folks who decided to place ads where no one can see it. They’re using their impeccable knowledge of human behavior and producing something brilliant and catchy.
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What is ad fraud and the ways to fight it

Ad fraud. We’re using words “favorite subject” so often that they’ve already lost its value. Our digital world was developing alongside with digital ads and fraud in digital ads. (more…)

Publishers’ profitability plans: the need for a website redesign

We’re sure that noticed that most sites are in a constant search of an optimal interface and user experience to increase ads revenues. Content presentation, visual effects, design itself, informational structure, those things should be perfect for users or at least on its way to perfect. (more…)

Main Hightlights from IAB’s Primer on Improving Ad Viewability

Last week IAB released March Primer for Publishers with main insights how to increase viewability and what should be noted.
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Can’t take my eyes off of you: State of viewability

Digital ad buyers and sellers have undergone a sometimes painful but necessary transition toward using viewable impressions as currency. (more…)

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