Digital audio advertising gained a significant boost in 2018 with a boom podcast segment and ever-growing music-streaming services. According to the Interactive Advertising Bureau (IAB) review, the audio advertisement hit $2.25 billion last year against a $1.8 billion in 2017. The audience of digital radio listeners
The digital economy has created an explosion of data. The increase of data points has generated a bunch of pathways and signals that can expand targeting possibilities for brands. Specifically, advertisers could go beyond standard demographic segmentation, like “female 25-34”, and use more sophisticated approaches
The main purpose of a banner is to catch user`s eye and attract his attention to go to the advertiser’s website. The case of Renault campaign reflects the approach to reaching high KPIs.