In the guidebook, we share our hands-on experience of cost-effectively buying niche audiences with programmatic deals and PMPs.
How to identify users in 2021. The future without third-party advertising identifiers is coming. In the new guide, we’ve analyzed what digital ad targeting and attribution options will work in the new era and how publishers and advertisers can prepare for the changes.
We surveyed 93 brands and advertising agencies from CEE to learn how the marketers are going to allocate their budgets in 2021 and whether they’re going to change the paid marketing channels in use.
We surveyed 61 adtech vendors, brands, advertisers, and ad agencies to learn how the COVID-19 crisis affected the advertising industry in the CEE region, namely in Ukraine, Moldova, Belarus, Georgia, and Kazakhstan.
Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities. Today, we’ll explore how DMP can leverage 1st party data to improve advertisers’ targeting capabilities […]
Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities. Today, we’ll explore how DMP can leverage 1st party data to improve advertisers’ targeting capabilities […]
The digital economy has created an explosion of data. The increase of data points has generated a bunch of pathways and signals that can expand targeting possibilities for brands. Specifically, advertisers could go beyond standard demographic segmentation, like “female 25-34”, and use more sophisticated approaches to determine target audiences. What defines audience groups in 2019 […]
The digital economy has created an explosion of data. The increase of data points has generated a bunch of pathways and signals that can expand targeting possibilities for brands. Specifically, advertisers could go beyond standard demographic segmentation, like “female 25-34”, and use more sophisticated approaches to determine target audiences. What defines audience groups in 2019 […]
We are frequently asked about successful cases on how our technology helped with the development of a particular network. We’ve already published the Case Study about our partner network from Jordan Brandformance, but this time we’re eager to introduce our another partner — one of the leading Ukrainian ad networks Go2Net. This case should be interesting […]
Advertising network based on bunch of conjoint publishers could become a profitable and long-term business for those, who dare to gather publishers on localization, thematic or other characteristics, attract advertisers and, for sure, choose proper tech provider. We studied a case of one of our first customers – Jordan’s ad network BrandFormance.
The Economist became the breakthrough of 2015 winning a Masters of Marketing award for creating the most outstanding and diverting campaign using smart targeting options and real-time display ads.
