Whitepapers & Cases

User data DMP cover - Admixer Blog

Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities. Today, we’ll explore how DMP can leverage 1st party data to improve advertisers’ targeting capabilities […]

Data Management - Admixer Blog
How to Leverage 1st Party Data: Simpals DMP Case

Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities. Today, we’ll explore how DMP can leverage 1st party data to improve advertisers’ targeting capabilities […]

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How to Define and Reach the Audience in a Post-Demographic Age - Admixer, Amnet, Amplifi Case Study

The digital economy has created an explosion of data. The increase of data points has generated a bunch of pathways and signals that can expand targeting possibilities for brands.  Specifically, advertisers could go beyond standard demographic segmentation, like “female 25-34”, and use more sophisticated approaches to determine target audiences. What defines audience groups in 2019 […]

How to Define and Reach the Audience in a Post-Demographic Age - Admixer, Amnet, Amplifi Case Study
Case Study: How to Define and Reach the Audience in a Post-Demographic Age

The digital economy has created an explosion of data. The increase of data points has generated a bunch of pathways and signals that can expand targeting possibilities for brands.  Specifically, advertisers could go beyond standard demographic segmentation, like “female 25-34”, and use more sophisticated approaches to determine target audiences. What defines audience groups in 2019 […]

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How to accelerate your ad network with Admixer Network

We are frequently asked about successful cases on how our technology helped with the development of a particular network. We’ve already published the Case Study about our partner network from Jordan Brandformance, but this time we’re eager to introduce our another partner — one of the leading Ukrainian ad networks Go2Net. This case should be interesting […]

How to build and grow your Ad network - case study

Advertising network based on bunch of conjoint publishers could become a profitable and long-term business for those, who dare to gather publishers on localization, thematic or other characteristics, attract advertisers and, for sure, choose proper tech provider. We studied a case of one of our first  customers  – Jordan’s ad network BrandFormance.

The Economist became the breakthrough of 2015 winning a Masters of Marketing award for creating the most outstanding and diverting campaign using smart targeting options and real-time display ads.

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