How To

What Is Ads.txt and How to Implement It

We’ve already mentioned ads.txt in our September article as one of the latest transparency tools in the ad tech industry. Both ads.txt and seller.json are the anti-fraud remedies that can save advertisers’ budgets, ensure their ad impressions hit the right web spot, and make publishers’ activity profitable. In this article, we’ll get deeper into what […]

Ads.txt Implementation: A Step-by-Step Guide - Admixer.Blog

Ads.txt file is your ultimate tool when it comes to verifying the SSP and avoiding fraudulent traffic. We've prepared a step-by-step guide on implementation of the ads.txt file, so publishers will have no problem to activate this anti-fraud remedy.

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How to drive media buying outcomes combining 1st and 2nd party data

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. In this article we’re sharing the key takeaways out of Ivan’s keynote. Data market is blooming  Despite the […]

How to drive media buying outcomes combining 1st and 2nd party data

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. In this article we’re sharing the key takeaways out of Ivan’s keynote. Data market is blooming  Despite the […]

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Admixer guide to in-app advertising

How advertisers and brands can reach, engage, and measure their audiences with mobile in-app advertising. In 2019 we rely on apps for everything, from navigating traffic on the way to making notes what to pick up at the grocery store, get reminders to exercise, drink water, and even breath. On average, adult smartphone users have […]

Admixer guide to in-app advertising

How advertisers and brands can reach, engage, and measure their audiences with mobile in-app advertising. In 2019 we rely on apps for everything, from navigating traffic on the way to making notes what to pick up at the grocery store, get reminders to exercise, drink water, and even breath. On average, adult smartphone users have […]

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Find your best way to effective video monetization

According to numerous surveys, customer engagement into video content is totally outnumbered compared to any other content type. Here are several recent stats proving that, and encouraging publishers who’re already on the curve with video content: Sure thing, what you want is not just being aware how profitable the opportunity is, but rather know how […]

Find your best way to effective video monetization

According to numerous surveys, customer engagement into video content is totally outnumbered compared to any other content type. Here are several recent stats proving that, and encouraging publishers who’re already on the curve with video content: Sure thing, what you want is not just being aware how profitable the opportunity is, but rather know how […]

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Admixer Blog - Mobile Ads - #MWC19

How to Build Best in Class Mobile Marketing in 2019

Welcome to a mobile-first world. The world where 80 out of 100 smartphone users check their phones before brushing their teeth in the morning. The world, where adults refer to their devices 52 times a day, millennials 150 times a day, and gen Z users – 30+ times an HOUR. Shifting to mobile attracts advertisers […]

Admixer Blog - Mobile Ads - #MWC19
How to Build Best in Class Mobile Marketing in 2019

Welcome to a mobile-first world. The world where 80 out of 100 smartphone users check their phones before brushing their teeth in the morning. The world, where adults refer to their devices 52 times a day, millennials 150 times a day, and gen Z users – 30+ times an HOUR. Shifting to mobile attracts advertisers […]

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How to build up a marketing plan in the age of technology

Changing Landscape The development of the Internet gave us an extra channel of communication with the audience. And obviously, it entailed a digital transformation in many fields, including marketing approaches. Looking back on 20th-century business model, it required a mass marketing approach to make your business work. For earlier brands, the key to the successful […]

How to build up a marketing plan in the age of technology

Changing Landscape The development of the Internet gave us an extra channel of communication with the audience. And obviously, it entailed a digital transformation in many fields, including marketing approaches. Looking back on 20th-century business model, it required a mass marketing approach to make your business work. For earlier brands, the key to the successful […]

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