How To

• Adtech Insights
• 9 April 2020
• 12 min Read

A digital ad network had been an effective business venture until programmatic disrupted traditional model of direct media buying and put ad network viability in question. Yet, the quantity of ad networks is still growing. Thalamus Advertising Database has more than 2,600 companies registered as Ad Network, which is 10% more than a year ago. […]

• Adtech Insights
• 12 August 2019
• 6 min Read

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. In this article we’re sharing the key takeaways out of Ivan’s keynote. Data market is blooming  Despite the […]

• Adtech Insights
• 3 June 2019
• 5 min Read

According to numerous surveys, customer engagement into video content is totally outnumbered compared to any other content type. Here are several recent stats proving that, and encouraging publishers who’re already on the curve with video content: Sure thing, what you want is not just being aware how profitable the opportunity is, but rather know how […]

• Adtech Insights
• 19 February 2019
• 5 min Read

Welcome to a mobile-first world. The world where 80 out of 100 smartphone users check their phones before brushing their teeth in the morning. The world, where adults refer to their devices 52 times a day, millennials 150 times a day, and gen Z users – 30+ times an HOUR. Shifting to mobile attracts advertisers […]

• Adtech Insights
• 26 September 2018
• 1 min Read

Changing Landscape The development of the Internet gave us an extra channel of communication with the audience. And obviously, it entailed a digital transformation in many fields, including marketing approaches. Looking back on 20th-century business model, it required a mass marketing approach to make your business work. For earlier brands, the key to the successful […]

• Adtech Insights
• 17 August 2018
• 1 min Read

High-quality monetization has always been an issue for Publishers. They were mostly taking care about the absolute amount of revenue drawn from inventory sales in the early years. Since the development of Programmatic Ecosystem, Publishers became more concerned with the quality of ads and appropriate ad management solutions.