How To

audience tracking

New ways of tracking your audience in programmatic

Programmatic traditionally uses cookies for audience targeting. The data gathered this way can get fragmented. Marketers are looking for new forms of user identification. 

network

How Ad Network and Affiliate Network are different

When looking for the revenue, publishers have different options what to connect to. They can either turn to affiliate market or enter into direct relationships. Since both notions – advertising and affiliate network – appear in the same context, there is the need to clarify their distinction.

viewability

How industry actors are working on ad viewability issue

The measurement of ad viewability remains a pressing topic, although publishers had raised it many times before.

rtb

How the terms RTB and Programmatic are linked

Two words, RTB and Programmatic, often appear next to each other. How are they connected? Let’s structure the info.

ad auction

First-price ad auction plays first fiddle

A number of ad exchanges announced they will open the info on the type of ad auction publishers bid in. Why is it even a problem? And what’s the difference between auction types? Let’s dive in.

viber

How to deliver Viber ads with Admixer system

Last year Admixer became an official Viber ad reseller. Now we are introducing a special template for Viber ad creatives within our regular ad campaign setup process.

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