How To

divide ad placements

A publisher of any size gets the capacities  to optimize the performance of their inventory, when they work with the third-party ad platforms. The first and the easiest step is to divide the ad placements by the categories. The ads within one website can differ in subject of the content. Let us run you through […]

audience tracking

Programmatic traditionally uses cookies for audience targeting. The data gathered this way can get fragmented. Marketers are looking for new forms of user identification. 


When looking for the revenue, publishers have different options what to connect to. They can either turn to affiliate market or enter into direct relationships. Since both notions – advertising and affiliate network – appear in the same context, there is the need to clarify their distinction.


The measurement of ad viewability remains a pressing topic, although publishers had raised it many times before.


Two words, RTB and Programmatic, often appear next to each other. How are they connected? Let’s structure the info.

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