Adtech Insights

How Google’s Decision on Third-Party Cookies Will Impact the Industry

This week Google has announced its plans to get rid of third-party cookies in the Chrome browser by 2022. While this didn’t come as a surprise — the talks have been around for quite some time — the two-year timeline will bring a drastic change to the adtech industry. Why Renouncing Cookies Matters Since their […]

How Google's decision on third-party cookies will impact the industry

We’ve asked Admixer executives to comment on Google's announcement of plans to eliminate the third-party cookies in the Chrome browser by 2022.

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What Is Ads.txt and How to Implement It

We’ve already mentioned ads.txt in our September article as one of the latest transparency tools in the ad tech industry. Both ads.txt and seller.json are the anti-fraud remedies that can save advertisers’ budgets, ensure their ad impressions hit the right web spot, and make publishers’ activity profitable. In this article, we’ll get deeper into what […]

Ads.txt Implementation: A Step-by-Step Guide - Admixer.Blog

Ads.txt file is your ultimate tool when it comes to verifying the SSP and avoiding fraudulent traffic. We've prepared a step-by-step guide on implementation of the ads.txt file, so publishers will have no problem to activate this anti-fraud remedy.

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Programmatic audio advertising: customer engagement on air + TAVR Media Case Study

Programmatic is rapidly evolving into new formats and spreads into new channels. And most recently — to screenless media with programmatic audio advertising. According to the Interactive Advertising Bureau (IAB) review, the audio advertisement hit $2.25 billion last year against a $1.8 billion in 2017. The audience of digital radio listeners in the U.S. has […]

Programmatic audio advertising: customer engagement on air + TAVR Media Case Study

Programmatic is rapidly evolving into new formats and spreads into new channels. And most recently — to screenless media with programmatic audio advertising. According to the Interactive Advertising Bureau (IAB) review, the audio advertisement hit $2.25 billion last year against a $1.8 billion in 2017. The audience of digital radio listeners in the U.S. has […]

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Admixer Partner: An Interview with Amir Sharer, BRAVE

Today we are talking to our valued partner from Israel, Amir Sharer, co-founder and CEO in BRAVE. BRAVE is a publisher-focused programmatic platform for an open digital media. In this brief interview we are talking about a general review of the programmatic landscape and some plans for the nearest future. Hi, our company name is a […]

Admixer Partner: An Interview with Amir Sharer, BRAVE

Today we are talking to our valued partner from Israel, Amir Sharer, co-founder and CEO in BRAVE. BRAVE is a publisher-focused programmatic platform for an open digital media.

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DOOH Reinforced by Programmatic: What’s the Power?  

Increasing volumes and popularity of DOOH (Digital Out Of Home) is a steady trend of the last years, especially in the US and Europe. Advertisers allocate bigger and bigger budgets for this media channel. The latest research indicates a significant growth of the DOOH market across the globe, according to the DAN report. Surveys by […]

DOOH Reinforced by Programmatic: What’s the Power?  

Increasing volumes and popularity of DOOH (Digital Out Of Home) is a steady trend of the last years, especially in the US and Europe. Advertisers allocate bigger and bigger budgets for this media channel. The latest research indicates a significant growth of the DOOH market across the globe, according to the DAN report. Surveys by […]

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Admixer Partner: An Interview with Li Ping, Newborn Town

One of the principal directions of disruptive technologies is artificial intelligence. Today we are talking to a key person at the company that is inspired by AI technology and uses its capabilities to bring smart solutions to digital advertising. 

Admixer Partner: An Interview with Li Ping, Newborn Town

One of the principal directions of disruptive technologies is artificial intelligence. Today we are talking to a key person at the company that is inspired by AI technology and uses its capabilities to bring smart solutions to digital advertising. 

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