Adtech Insights

Rewarded video - Admixer blog

In-app advertising during the COVID-19 crisis is booming. People spend 20% more time in apps than prior to the pandemic and you may wonder how to finally monetize your app and what type of ads is the best to use today. Well, rewarded video ads are a great place to start. Let’s see why: 71% […]

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Rewarded Video Ads Monetization: App Developers Guide

In-app advertising during the COVID-19 crisis is booming. People spend 20% more time in apps than prior to the pandemic and you may wonder how to finally monetize your app and what type of ads is the best to use today. Well, rewarded video ads are a great place to start. Let’s see why: 71% […]

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Video ad network - Admixer blog

Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground. According to the eMarketer report, by 2023 digital […]

Video ad network Thumb - Admixer blog
The Best Video Ad Networks and Where to Find Them

Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground. According to the eMarketer report, by 2023 digital […]

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Ad Exchange vs. Ad Network - Admixer.blog

A network and ad exchange are two crucial components of the programmatic marketplace. In large part, they share a similar objective,  gathering publishers’ inventory to sell it programmatically to advertisers. Those two terms are frequently used interchangeably, which confuse their distinct roles in media buying.  Despite the apparent similarities, ad networks and ad exchanges have […]

Ad exchange vs. Ad network Thumb - Admixer.blog
Programmatic Business Model: Ad Network vs. Ad Exchange

A network and ad exchange are two crucial components of the programmatic marketplace. In large part, they share a similar objective,  gathering publishers’ inventory to sell it programmatically to advertisers. Those two terms are frequently used interchangeably, which confuse their distinct roles in media buying.  Despite the apparent similarities, ad networks and ad exchanges have […]

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Ad network history - Admixer blog

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.  Moreover, advancement in data collection and management made digital […]

Ad network history Thumb- Admixer blog
What Is an Ad Network? Past, Present, and Future

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.  Moreover, advancement in data collection and management made digital […]

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Ad serving basics - Admixer blog

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

Ad serving basics- Thumb Admixer blog
Ad Serving 101: Where Advertisers Meet Publishers

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

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Video SSP- Admixer blog

Breaking through the informational noise and reaching out to consumers is getting increasingly difficult for marketers. Long passed the days when users were easily engaged with a display ad. Nowadays, most internet users developed banner blindness, selective attention when users remain indifferent to messages presented in standard display ads.  eCPMs of the full-screen and smaller-sized […]

Video SSP Thumb- Admixer blog
How to Choose a Video SSP? A Publisher’s Guide to Video Advertising

Breaking through the informational noise and reaching out to consumers is getting increasingly difficult for marketers. Long passed the days when users were easily engaged with a display ad. Nowadays, most internet users developed banner blindness, selective attention when users remain indifferent to messages presented in standard display ads.  eCPMs of the full-screen and smaller-sized […]

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