Adtech Insights

3rd party cookies alternatives - Admixer blog

The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. With the elimination of the 3rd-party cookies, the addressability across web channels will be fading out. Together with 3rd-party cookies, other IDs and technical parameters may turn obsolete as well. Apple announced the explicit opt-in mechanism for IDFA, its […]

3rd-party cookies alternatives Thumb - Admixer blog
7 User Identity Alternatives to 3rd-Party Cookies

The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. With the elimination of the 3rd-party cookies, the addressability across web channels will be fading out. Together with 3rd-party cookies, other IDs and technical parameters may turn obsolete as well. Apple announced the explicit opt-in mechanism for IDFA, its […]

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Website monetization 2021 - Admixer.blog

Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers”. It was so packed with insights that we decided to prepare this recap.  The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]

Webinar recap Thumb - Admixer.blog
How to Monetize Your Website in 2021: Trends, Technologies, and Opportunities for Publishers

Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers”. It was so packed with insights that we decided to prepare this recap.  The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]

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Google Announcement on User IDs Meaning for the Ad Industry - Admixer Blog

On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops supporting 3rd-party cookies in 2022, it won’t build or use any user-based identifiers in its products (including DV360, Google Ads, and Campaign Manager). Instead, Google will focus on cohort analysis […]

Google User Identity Announcement
What Does Google’s Announcement on User IDs Mean for the Ad Industry?

On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops supporting 3rd-party cookies in 2022, it won’t build or use any user-based identifiers in its products (including DV360, Google Ads, and Campaign Manager). Instead, Google will focus on cohort analysis […]

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Rich media ads - Admixer Blog

Long passed the days when you could engage users with a simple banner and plain advertising. The users matured with the market, and as online media got oversaturated with advertising, users developed ad fatigue or banner blindness.  An average Internet user is exposed to 1,707 banner ads in one month, while the average click-through rate […]

Mobile DSP - Admixer Blog

The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally.  In-app provides excellent reach and highly engaging ad formats to advertisers, and the […]

Mobile DSP Thumb - Admixer Blog
Mobile DSP: A Gateway To In-App Advertising

The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally.  In-app provides excellent reach and highly engaging ad formats to advertisers, and the […]

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