Adtech Insights

SSP Guide- Admixer blog

What Is a Supply-Side Platform: A Guide for Publishers

Programmatic is becoming a prevailing model for monetizing media assets for digital publishers. Despite the slow adoption of programmatic in the developing markets, globally, publishers recognized the benefits of automatically selling their ad spaces through real-time auctions. This method eliminates the redundant manual process of establishing direct advertising contracts, and allow publishers to manage ad […]

SSP Guide- Admixer blog
What Is a Supply-Side Platform: A Guide for Publishers

Programmatic is becoming a prevailing model for monetizing media assets for digital publishers. Despite the slow adoption of programmatic in the developing markets, globally, publishers recognized the benefits of automatically selling their ad spaces through real-time auctions. This method eliminates the redundant manual process of establishing direct advertising contracts, and allow publishers to manage ad […]

Read more
Covid-19 Publishers: Revenues, Threats, and Opportunities - Admixer Blog

Publishers Vs. COVID-19: Revenues, Threats and Opportunities

The global pandemic and subsequent crisis have disrupted the natural development of digital publishing and reshaped the marketplace. Various content niches were affected: some suffered irreparable damage, while others quickly bounced back, or even enjoyed explosive growth. Many publishers experienced an unprecedented increase in traffic while losing channels to monetize it. Digiday survey found that for […]

COVID-19 vs Publishers - Admixer Blog
Publishers Vs. COVID-19: Revenues, Threats and Opportunities

The global pandemic and subsequent crisis have disrupted the natural development of digital publishing and reshaped the marketplace. Various content niches were affected: some suffered irreparable damage, while others quickly bounced back, or even enjoyed explosive growth. Many publishers experienced an unprecedented increase in traffic while losing channels to monetize it. Digiday survey found that for […]

Read more
App monetization- Admixer.blog

App Monetization Models and Strategies

On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE. Tetiana Sichko, Business Development Manager, at Admixer, gave a lecture with insightful analysis of the app monetization models and strategies. 2020 set a lot of records for the app industry. Global pandemic and quarantine haven’t paused its expansion but gave additional momentum, […]

App monetization Thumb- Admixer.blog
App Monetization Models and Strategies

On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE. Tetiana Sichko, Business Development Manager, at Admixer, gave a lecture with insightful analysis of the app monetization models and strategies. 2020 set a lot of records for the app industry. Global pandemic and quarantine haven’t paused its expansion but gave additional momentum, […]

Read more
Digital ad formats - Admixer Blog

Digital Ad Formats Vs. COVID-19: Where to Advertise During the Pandemic

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […]

Digital advertising formats - Admixer Blog
Digital Ad Formats Vs. COVID-19: Where to Advertise During the Pandemic

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […]

Read more
How to sell advertising space - Admixer Blog

How to Sell Advertising Space. A Guide for Web Publishers

Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it.  You are thinking in the right direction. If your website has attracted a large enough […]

How to Sell Advertising Space - Admixer Blog
How to Sell Advertising Space. A Guide for Web Publishers

Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it.  You are thinking in the right direction. If your website has attracted a large enough […]

Read more
Post-cookie era - Admixer.blog

The Death of 3rd-Party Cookies: How Websites Can Adjust

Web-publishing is an industry in transition, yet to grapple with the rise of web-traffic, third-party cookie phase-out, and new advertising priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities.  Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice.  Transition to […]

Post-cookie era Thumb- Admixer.blog
The Death of 3rd-Party Cookies: How Websites Can Adjust

Web-publishing is an industry in transition, yet to grapple with the rise of web-traffic, third-party cookie phase-out, and new advertising priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities.  Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice.  Transition to […]

Read more
Stay updated with Admixer