Adtech Insights

Device fingerprinting - Admixer Blog

Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

Device fingerprint - hover image - Admixer Blog
Device Fingerprinting: Pros and Cons of the Controversial Method

Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

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Identity Graph - Admixer Blog

Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

User Identity Graph - Admixer Blog
Identity Graph: What Is in It for Marketing?

Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

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In-app advertising - Admixer Blog

With the fleeting addressability on the web, advertisers seek other channels that provide accuracy and precision, and in-app is the most promising candidate.  Nobody has doubts that the future of advertising is mobile, most likely in-app. The pandemic only solidified the position of this channel. During the ongoing lockdowns, apps become a common escape for […]

In-App Playbook: How to Get the Most Out of Advertising in Apps?

With the fleeting addressability on the web, advertisers seek other channels that provide accuracy and precision, and in-app is the most promising candidate.  Nobody has doubts that the future of advertising is mobile, most likely in-app. The pandemic only solidified the position of this channel. During the ongoing lockdowns, apps become a common escape for […]

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3rd party cookies alternatives - Admixer blog

The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […]

3rd-party cookies alternatives Thumb - Admixer blog
7 User Identity Alternatives to 3rd-Party Cookies

The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […]

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What Is Ads.txt and How to Implement It - Admixer Blog

We’ve already mentioned ads.txt in our September article as one of the latest transparency tools in the ad tech industry. Both ads.txt and seller.json are the anti-fraud remedies that can save advertisers’ budgets, ensure their ad impressions hit the right web spot, and make publishers’ activity profitable. In this article, we’ll get deeper into what […]

Ads.txt implementation guide
Ads.txt Implementation: A Step-by-Step Guide - Admixer.Blog

Ads.txt file is your ultimate tool when it comes to verifying the SSP and avoiding fraudulent traffic. We've prepared a step-by-step guide on implementation of the ads.txt file, so publishers will have no problem to activate this anti-fraud remedy.

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Best Mobile Ad Types and Formats: The Guide

At the beginning of 2021 (According to Statista) there are 4.66 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Let’s run through the best mobile ad types and formats. Depending on where specifically users will […]

Best Mobile Ad Types and Formats: The Guide
The Best Mobile Ad Types and Formats 2021: A Comprehensive Guide

At the beginning of 2021 (According to Statista) there are 4.66 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Let’s run through the best mobile ad types and formats. Depending on where specifically users will […]

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