Adtech Insights

App monetization- Admixer.blog

On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE. Tetiana Sichko, Business Development Manager, at Admixer, gave a lecture with insightful analysis of the app monetization models and strategies. 2020 set a lot of records for the app industry. Global pandemic and quarantine haven’t paused its expansion but gave additional momentum, […]

App monetization Thumb- Admixer.blog
App Monetization Models and Strategies

On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE. Tetiana Sichko, Business Development Manager, at Admixer, gave a lecture with insightful analysis of the app monetization models and strategies. 2020 set a lot of records for the app industry. Global pandemic and quarantine haven’t paused its expansion but gave additional momentum, […]

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Digital ad formats - Admixer Blog

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […]

Digital advertising formats - Admixer Blog
Digital Ad Formats Vs. COVID-19: Where to Advertise During the Pandemic

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […]

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How to sell advertising space - Admixer Blog

Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it.  You are thinking in the right direction. If your website has attracted a large enough […]

How to Sell Advertising Space - Admixer Blog
How to Sell Advertising Space. A Guide for Web Publishers

Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it.  You are thinking in the right direction. If your website has attracted a large enough […]

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Post-cookie era - Admixer.blog

Web-publishing is an industry in transition, yet to grapple with the rise of web-traffic, third-party cookie phase-out, and new advertising priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities.  Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice.  Transition to […]

Post-cookie era Thumb- Admixer.blog
The Death of 3rd-Party Cookies: How Websites Can Adjust

Web-publishing is an industry in transition, yet to grapple with the rise of web-traffic, third-party cookie phase-out, and new advertising priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities.  Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice.  Transition to […]

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In-Game Advertising - Admixer Blog

The gaming industry turned out to be resilient to the global crisis and even demonstrate moderate growth. Games are surging in popularity, as people on the lockdown are searching for new ways to vent and connect with their peers. Video game usage increased by 75% since the start of worldwide social distancing. Mobile games are […]

In-Game Advertising: 8 Ad Formats to Monetize Mobile Games
In-Game Advertising: 8 Ad Formats to Monetize Mobile Games

The gaming industry turned out to be resilient to the global crisis and even demonstrate moderate growth. Games are surging in popularity, as people on the lockdown are searching for new ways to vent and connect with their peers. Video game usage increased by 75% since the start of worldwide social distancing. Mobile games are […]

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Data Monetization for Publishers - Admixer Blog

Recently, Ivan Fedorov, New Business Director at Admixer, conducted a webinar on how publishers can activate and monetize their 1st-party data. We are sharing the main takeaways from the lecture.  A crisis is the best time to rethink your approach to revenue. The slow-down in the advertising market pushes publishers to up their game, test […]

Data monetization for publishers-Admixer.blog
Data Monetization for Publishers: How to Collect and Sell Data [Ultimate Guide]

Recently, Ivan Fedorov, New Business Director at Admixer, conducted a webinar on how publishers can activate and monetize their 1st-party data. We are sharing the main takeaways from the lecture.  A crisis is the best time to rethink your approach to revenue. The slow-down in the advertising market pushes publishers to up their game, test […]

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