Adtech Insights

Ad Networks Revenue Growth

The Renaissance of Advertising Networks

Non-futuristic look for a programmatic market – what could be expected as The next effective model. Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. eMarketer forecasts its growth will reach $68 billion by 2020. But, despite irresistible market growth, the […]

Connected TV Advertising Trends in 2019

Consumer behavior becomes the ultimate driver behind the evolution of the TV ecosystem. Following consumers’ habits, TV advertising shifts away from traditional TV, desktop, and mobile. New home for TV ad is CTV – connected video devices, like smart TVs, boxes, sticks, and devices streaming content via broadband.

Connected TV Advertising Trends in 2019

Consumer behavior becomes the ultimate driver behind the evolution of the TV ecosystem. Following consumers’ habits, TV advertising shifts away from traditional TV, desktop, and mobile. New home for TV ad is CTV – connected video devices, like smart TVs, boxes, sticks, and devices streaming content via broadband.

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60+ Partners at Google EMEA Think Partner 2018

Google EMEA Think Partner 2018: Key Takeaways

Annually, Google gathers its partners to discuss the upcoming digital trends and insights. In December 2018 60+ Google Partners from European region got together in Dublin to join Google EMEA event.

How to build up a marketing plan in the age of technology

Changing Landscape The development of the Internet gave us an extra channel of communication with the audience. And obviously, it entailed a digital transformation in many fields, including marketing approaches. Looking back on 20th-century business model, it required a mass marketing approach to make your business work. For earlier brands, the key to the successful […]

How to build up a marketing plan in the age of technology

Changing Landscape The development of the Internet gave us an extra channel of communication with the audience. And obviously, it entailed a digital transformation in many fields, including marketing approaches. Looking back on 20th-century business model, it required a mass marketing approach to make your business work. For earlier brands, the key to the successful […]

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Ad Network Technology checklist

How to choose a technology for digital ad network?

Traffic trading via Ad Networks would be considered a profitable business ten years ago, but now, in the era of programmatic, they apparently must die out. But the statistics and facts say otherwise. The quantity of ad networks is still growing: if we check the number of digital ad networks in Thalamus Advertising Database, we’ll […]

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