Adtech Insights

Rich media ads - Admixer Blog

Long passed the days when you could engage users with a simple banner and plain advertising. The users matured with the market, and as online media got oversaturated with advertising, users developed ad fatigue or banner blindness.  An average Internet user is exposed to 1,707 banner ads in one month, while the average click-through rate […]

Mobile DSP - Admixer Blog

The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally.  In-app provides excellent reach and highly engaging ad formats to advertisers, and the […]

Mobile DSP Thumb - Admixer Blog
Mobile DSP: A Gateway To In-App Advertising

The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally.  In-app provides excellent reach and highly engaging ad formats to advertisers, and the […]

Read more
Advertising trends 2021 - Admixer blog

The end of the year is in sight, and it is crucial to review the key milestones and strategize for the next year. However, predicting the future after the rough ride we just had feels incredibly daunting.  On top of challenges created by the pandemic, 2020 will be remembered for shifts to new privacy regulations […]

Advertising trends 2021 Thumb - Admixer blog
9 Digital Advertising Trends That Will Shape 2021

The end of the year is in sight, and it is crucial to review the key milestones and strategize for the next year. However, predicting the future after the rough ride we just had feels incredibly daunting.  On top of challenges created by the pandemic, 2020 will be remembered for shifts to new privacy regulations […]

Read more
Dynamic Creative Optimization (DCO)

Digital advertising has reached its current scale since it was constantly developing its tools and optimizing processes. Dynamic creatives and dynamic creative optimization have contributed to the evolution by allowing users to reach a new level of targeting and settings. Although the terms are not new, they proved to be very effective for many businesses. […]

Dymamic Creatives and DCO
Dynamic Creative Optimization (DCO): How to Create Personalized Ad Creatives On-the-Go

Digital advertising has reached its current scale since it was constantly developing its tools and optimizing processes. Dynamic creatives and dynamic creative optimization have contributed to the evolution by allowing users to reach a new level of targeting and settings. Although the terms are not new, they proved to be very effective for many businesses. […]

Read more

Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers.  Everything changed with the launch of Prebid.js in 2015, which introduced a straight-forward industry-standard, simplified […]

Prebid Hover- Admixer Blog
Prebid: The Technology Behind Header Bidding

Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers.  Everything changed with the launch of Prebid.js in 2015, which introduced a straight-forward industry-standard, simplified […]

Read more

    Stay updated with Admixer
    Privacy Policy