Adtech Insights

60+ Partners at Google EMEA Think Partner 2018

Google EMEA Think Partner 2018: Key Takeaways

Annually, Google gathers its partners to discuss the upcoming digital trends and insights. In December 2018 60+ Google Partners from European region got together in Dublin to join Google EMEA event.

How to build up a marketing plan in the age of technology

Changing Landscape The development of the Internet gave us an extra channel of communication with the audience. And obviously, it entailed a digital transformation in many fields, including marketing approaches. Looking back on 20th-century business model, it required a mass marketing approach to make your business work. For earlier brands, the key to the successful […]

How to build up a marketing plan in the age of technology

Changing Landscape The development of the Internet gave us an extra channel of communication with the audience. And obviously, it entailed a digital transformation in many fields, including marketing approaches. Looking back on 20th-century business model, it required a mass marketing approach to make your business work. For earlier brands, the key to the successful […]

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Ad Network Technology checklist

How to choose a technology for digital ad network?

Traffic trading via Ad Networks would be considered a profitable business ten years ago, but now, in the era of programmatic, they apparently must die out. But the statistics and facts say otherwise. The quantity of ad networks is still growing: if we check the number of digital ad networks in Thalamus Advertising Database, we’ll […]

divide ad placements

Divide ads and rule over ad delivery

A publisher of any size gets the capacities  to optimize the performance of their inventory, when they work with the third-party ad platforms. The first and the easiest step is to divide the ad placements by the categories. The ads within one website can differ in subject of the content. Let us run you through […]

video ad publisher

Monetization Starter for a Video Ad Publisher

If you want to stay on top of the monetization wave, you cannot walk past the video ad format. Combine it with programmatic – and you’ll get the must-have kit for raising your revenue as a video ad publisher.

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