At the beginning of 2019 (According to We Are Social and Hootsuite’s research) there are 3.9 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Let’s run through best mobile ad types and formats. Depending on […]
At the beginning of 2019 (According to We Are Social and Hootsuite’s research) there are 3.9 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Let’s run through best mobile ad types and formats. Depending on […]
According to numerous surveys, customer engagement into video content is totally outnumbered compared to any other content type. Here are several recent stats proving that, and encouraging publishers who’re already on the curve with video content: Sure thing, what you want is not just being aware how profitable the opportunity is, but rather know how […]
According to numerous surveys, customer engagement into video content is totally outnumbered compared to any other content type. Here are several recent stats proving that, and encouraging publishers who’re already on the curve with video content: Sure thing, what you want is not just being aware how profitable the opportunity is, but rather know how […]
Here’s a scary fact: just in 6 years, by 2025 ad fraud may cost the global industry $50 billion, according to WFA prediction. There are many ways to eliminate the risk of fraud, like adopting ads.txt (a solution for increasing transparency across ad serving process), clearing up the supply list, filtering out unsavory platforms, and […]
Here’s a scary fact: just in 6 years, by 2025 ad fraud may cost the global industry $50 billion, according to WFA prediction. There are many ways to eliminate the risk of fraud, like adopting ads.txt (a solution for increasing transparency across ad serving process), clearing up the supply list, filtering out unsavory platforms, and […]
Welcome to a mobile-first world. The world where 80 out of 100 smartphone users check their phones before brushing their teeth in the morning. The world, where adults refer to their devices 52 times a day, millennials 150 times a day, and gen Z users – 30+ times an HOUR. Shifting to mobile attracts advertisers […]
Welcome to a mobile-first world. The world where 80 out of 100 smartphone users check their phones before brushing their teeth in the morning. The world, where adults refer to their devices 52 times a day, millennials 150 times a day, and gen Z users – 30+ times an HOUR. Shifting to mobile attracts advertisers […]
Non-futuristic look for a programmatic market – what could be expected as The next effective model. Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. eMarketer forecasts its growth will reach $68 billion by 2020. But, despite irresistible market growth, the […]
Consumer behavior becomes the ultimate driver behind the evolution of the TV ecosystem. Following consumers’ habits, TV advertising shifts away from traditional TV, desktop, and mobile. New home for TV ad is CTV – connected video devices, like smart TVs, boxes, sticks, and devices streaming content via broadband.
Consumer behavior becomes the ultimate driver behind the evolution of the TV ecosystem. Following consumers’ habits, TV advertising shifts away from traditional TV, desktop, and mobile. New home for TV ad is CTV – connected video devices, like smart TVs, boxes, sticks, and devices streaming content via broadband.
