Everything's Programmatic

How the COVID-19 Crisis Affects the Advertising Industry in the CEE Region

We surveyed 61 adtech vendors, brands, advertisers, and ad agencies to learn how the COVID-19 crisis affected the advertising industry in the CEE region, namely in Ukraine, Moldova, Belarus, Georgia, and Kazakhstan.

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Admixer at DMEXCO @home 2020

2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic.  In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […]

Admixer at DMEXCO@home 2020
DMEXCO @home 2020: What to Expect and How to Get Ready

2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic.  In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […]

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Ad network history - Admixer blog

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.  Moreover, advancement in data collection and management made digital […]

Ad network history Thumb- Admixer blog
Ad Network: Past, Present, and Future

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.  Moreover, advancement in data collection and management made digital […]

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Ad serving basics - Admixer blog

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

Ad serving basics- Thumb Admixer blog
Ad Serving 101: Where Advertisers Meet Publishers

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

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Video SSP- Admixer blog

Breaking through the informational noise and reaching out to consumers is getting increasingly difficult for marketers. Long passed the days when users were easily engaged with a display ad. Nowadays, most internet users developed banner blindness, selective attention when users remain indifferent to messages presented in standard display ads.  eCPMs of the full-screen and smaller-sized […]

Video SSP Thumb- Admixer blog
How to Choose a Video SSP?

Breaking through the informational noise and reaching out to consumers is getting increasingly difficult for marketers. Long passed the days when users were easily engaged with a display ad. Nowadays, most internet users developed banner blindness, selective attention when users remain indifferent to messages presented in standard display ads.  eCPMs of the full-screen and smaller-sized […]

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IDFA opt in IOS14- Admixer blog

On June 22, during WWDC 2020, Apple announced several privacy-related updates that will take effect later this year. The wave of privacy concerns pressured digital advertising to rethink its approach to the use of 3rd-party identifiers. Thus, Apple announced major restrictions to the work of IDFA – its ID for the in-app environment on IOS […]

IDFA opt in IOS14 Thumb- Admixer blog
IDFA Opt-In: How Apple Privacy Updates Will Reshape the App Economy

On June 22, during WWDC 2020, Apple announced several privacy-related updates that will take effect later this year. The wave of privacy concerns pressured digital advertising to rethink its approach to the use of 3rd-party identifiers. Thus, Apple announced major restrictions to the work of IDFA – its ID for the in-app environment on IOS […]

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SSP Guide- Admixer blog
6 August 2020

Programmatic is becoming a prevailing model for monetizing media assets for digital publishers. Despite the slow adoption of programmatic in the developing markets, globally, publishers recognized the benefits of automatically selling their ad spaces through real-time auctions. This method eliminates the redundant manual process of establishing direct advertising contracts, and allow publishers to manage ad […]

Covid-19 Publishers: Revenues, Threats, and Opportunities - Admixer Blog
28 July 2020

The global pandemic and subsequent crisis have disrupted the natural development of digital publishing and reshaped the marketplace. Various content niches were affected: some suffered irreparable damage, while others quickly bounced back, or even enjoyed explosive growth. Many publishers experienced an unprecedented increase in traffic while losing channels to monetize it. Digiday survey found that for […]

App monetization- Admixer.blog
14 July 2020

On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE. Tetiana Sichko, Business Development Manager, at Admixer, gave a lecture with insightful analysis of the app monetization models and strategies. 2020 set a lot of records for the app industry. Global pandemic and quarantine haven’t paused its expansion but gave additional momentum, […]

Programmatic evolution - Admixer Blog
6 July 2020

Acknowledging the rise of programmatic, brands are competing for talents and move programmatic capabilities in-house. Nestlé puts a heavy emphasis on this media buying strategy. In 2019, they created the Global Digital Media Center of Competencies, dedicated to establishing quality standards for supply and media trading.  To learn more about their efforts and investigate the […]

Likee and IMO ads on Admixer - Admixer Blog
30 June 2020

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to know more about advertising opportunities, ad formats, and audiences that […]

Digital ad formats - Admixer Blog
26 June 2020

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […]

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