Admixer Blog. Everything's Programmatic

  • 16 March 2021

Once Chrome and other browsers cease the support of 3rd-party cookies in 2022, 99% of open web users will become undetectable. Publishers may lose up to 70% of their revenue, while advertisers will be left without audience targeting, which will force them to reallocate advertising budgets to large platforms that collect 1st-party user data.

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    3rd party cookie phase out - Admixer blog

    On March 30, the Admixer team rolled out solutions that will help online publishers to save their advertising revenues after the elimination of 3rd-party cookies at the beginning of 2022.  Yaroslav Kholod, Director of Programmatic Operations, Elena Podshuveit, Chief Products Officer, and Ivan Fedorov, New Businesses Director, presented Admixer solutions that will help the industry […]

    3rd party cookies phase out Thumb -Admixer blog
    How Publishers Should Prepare for the Phase-Out of 3rd-Party Cookies? Key Webinar Takeaways

    On March 30, the Admixer team rolled out solutions that will help online publishers to save their advertising revenues after the elimination of 3rd-party cookies at the beginning of 2022.  Yaroslav Kholod, Director of Programmatic Operations, Elena Podshuveit, Chief Products Officer, and Ivan Fedorov, New Businesses Director, presented Admixer solutions that will help the industry […]

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    Dynamic Creatives Admixer

    Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell  Dynamic creative optimization is a […]

    DCO - Admixer blog
    Dynamic Creative Optimization Now In Admixer.DSP

    Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell  Dynamic creative optimization is a […]

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    3rd party cookies alternatives - Admixer blog

    The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. With the elimination of the 3rd-party cookies, the addressability across web channels will be fading out. Together with 3rd-party cookies, other IDs and technical parameters may turn obsolete as well. Apple announced the explicit opt-in mechanism for IDFA, its […]

    3rd-party cookies alternatives Thumb - Admixer blog
    7 User Identity Alternatives to 3rd-Party Cookies

    The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. With the elimination of the 3rd-party cookies, the addressability across web channels will be fading out. Together with 3rd-party cookies, other IDs and technical parameters may turn obsolete as well. Apple announced the explicit opt-in mechanism for IDFA, its […]

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    Website monetization 2021 - Admixer.blog

    Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers”. It was so packed with insights that we decided to prepare this recap.  The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]

    Webinar recap Thumb - Admixer.blog
    How to Monetize Your Website in 2021: Trends, Technologies, and Opportunities for Publishers

    Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers”. It was so packed with insights that we decided to prepare this recap.  The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]

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    Google Announcement on User IDs Meaning for the Ad Industry - Admixer Blog

    On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops supporting 3rd-party cookies in 2022, it won’t build or use any user-based identifiers in its products (including DV360, Google Ads, and Campaign Manager). Instead, Google will focus on cohort analysis […]

    Google User Identity Announcement
    What Does Google’s Announcement on User IDs Mean for the Ad Industry?

    On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops supporting 3rd-party cookies in 2022, it won’t build or use any user-based identifiers in its products (including DV360, Google Ads, and Campaign Manager). Instead, Google will focus on cohort analysis […]

    Read more
    How Yaroslav Kholod's Team Built Admixer SSP - Admixer Blog

    Admixer was originally a Ukrainian advertising network, which later evolved into a holistic global ecosystem. To make it possible, Yaroslav Kholod, Director of Programmatic Operations at Admixer, and his team embarked on a journey to build a new generation SSP, immune from the traditional pitfalls.  The road was rocky, and Yaroslav’s team faced several challenges […]

    Yaroslav Kholod Thumb - Admixer.blog
    Programmatic in Action: How Yaroslav Kholod and His Team Built One of the Most Trusted SSPs

    Admixer was originally a Ukrainian advertising network, which later evolved into a holistic global ecosystem. To make it possible, Yaroslav Kholod, Director of Programmatic Operations at Admixer, and his team embarked on a journey to build a new generation SSP, immune from the traditional pitfalls.  The road was rocky, and Yaroslav’s team faced several challenges […]

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    Best Mobile Ad Types and Formats: The Guide

    At the beginning of 2021 (According to Statista) there are 4.66 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Let’s run through the best mobile ad types and formats. Depending on where specifically users will […]

    Best Mobile Ad Types and Formats: The Guide
    The Best Mobile Ad Types and Formats 2021: A Comprehensive Guide

    At the beginning of 2021 (According to Statista) there are 4.66 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Let’s run through the best mobile ad types and formats. Depending on where specifically users will […]

    Read more
    How to sell advertising space - Admixer Blog

    Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it.  You are thinking in the right direction. If your website has attracted a large enough […]

    How to Sell Advertising Space - Admixer Blog
    How to Sell Advertising Space in 2021. A Guide for Web Publishers

    Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it.  You are thinking in the right direction. If your website has attracted a large enough […]

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    Admixer ID User identity - Admixer Blog

    Once Chrome and other browsers cease the support of 3rd-party cookies in 2022, 99% of open web users will become undetectable. Publishers may lose up to 70% of their revenue, while advertisers will be left without audience targeting, which will force them to reallocate advertising budgets to large platforms that collect 1st-party user data. To […]

    Admixer ID hover - Admixer Blog
    Admixer ID Goes Live: A Privacy-Forward User Identity Solution

    Once Chrome and other browsers cease the support of 3rd-party cookies in 2022, 99% of open web users will become undetectable. Publishers may lose up to 70% of their revenue, while advertisers will be left without audience targeting, which will force them to reallocate advertising budgets to large platforms that collect 1st-party user data. To […]

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    Programmatic Trends 2020 - Admixer Blog

    Programmatic advertising is developing rapidly. According to the eMarketer research, more than 88.2% of U.S. display ads will be purchased via programmatic by 2022. Programmatic is becoming a dominant model for trading all media types. Yet, there is a long road for it to cement its positions in the new sectors, like CTV, DOOH, and […]

    Programmatic Trends 2020 - Admixer Blog
    16 Programmatic Trends Shaping the Advertising Industry in 2021 [UPD]

    Programmatic advertising is developing rapidly. According to the eMarketer research, more than 88.2% of U.S. display ads will be purchased via programmatic by 2022. Programmatic is becoming a dominant model for trading all media types. Yet, there is a long road for it to cement its positions in the new sectors, like CTV, DOOH, and […]

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    Rich media ads - Admixer Blog

    Long passed the days when you could engage users with a simple banner and plain advertising. The users matured with the market, and as online media got oversaturated with advertising, users developed ad fatigue or banner blindness.  An average Internet user is exposed to 1,707 banner ads in one month, while the average click-through rate […]

    Mobile DSP - Admixer Blog

    The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally.  In-app provides excellent reach and highly engaging ad formats to advertisers, and the […]

    Mobile DSP Thumb - Admixer Blog
    Mobile DSP: A Gateway To In-App Advertising

    The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally.  In-app provides excellent reach and highly engaging ad formats to advertisers, and the […]

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