Admixer Blog. Everything's Programmatic

We surveyed 93 brands and advertising agencies from CEE to learn how the marketers are going to allocate their budgets in 2021 and whether they’re going to change the paid marketing channels in use.

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    Year In Review: Key programmatic updates - Admixer blog

    The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]

    Admixer Year in Review Thumb - Admixer blog
    2020 Rewind: Admixer’s Year in Review

    The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]

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    Advertising trends 2021 - Admixer blog

    The end of the year is in sight, and it is crucial to review the key milestones and strategize for the next year. However, predicting the future after the rough ride we just had feels incredibly daunting.  On top of challenges created by the pandemic, 2020 will be remembered for shifts to new privacy regulations […]

    Advertising trends 2021 Thumb - Admixer blog
    9 Digital Advertising Trends That Will Shape 2021

    The end of the year is in sight, and it is crucial to review the key milestones and strategize for the next year. However, predicting the future after the rough ride we just had feels incredibly daunting.  On top of challenges created by the pandemic, 2020 will be remembered for shifts to new privacy regulations […]

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    Dynamic Creative Optimization (DCO)

    Digital advertising has reached its current scale since it was constantly developing its tools and optimizing processes. Dynamic creatives and dynamic creative optimization have contributed to the evolution by allowing users to reach a new level of targeting and settings. Although the terms are not new, they proved to be very effective for many businesses. […]

    Dymamic Creatives and DCO
    Dynamic Creative Optimization (DCO): How to Create Personalized Ad Creatives On-the-Go

    Digital advertising has reached its current scale since it was constantly developing its tools and optimizing processes. Dynamic creatives and dynamic creative optimization have contributed to the evolution by allowing users to reach a new level of targeting and settings. Although the terms are not new, they proved to be very effective for many businesses. […]

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    Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers.  Everything changed with the launch of Prebid.js in 2015, which introduced a straight-forward industry-standard, simplified […]

    Prebid Hover- Admixer Blog
    Prebid: The Technology Behind Header Bidding

    Header bidding made a revolution in the advertising market and permitted media owners to boost their revenues by diversifying demand. However, during the early stages of adoption, header bidding was plagued with low standards, fragmented solutions, and almost no collaboration between providers.  Everything changed with the launch of Prebid.js in 2015, which introduced a straight-forward industry-standard, simplified […]

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    Rewarded video - Admixer blog

    In-app advertising during the COVID-19 crisis is booming. People spend 20% more time in apps than prior to the pandemic and you may wonder how to finally monetize your app and what type of ads is the best to use today. Well, rewarded video ads are a great place to start. Let’s see why: 71% […]

    Rewarded video ads Thumb -Admixer blog
    Rewarded Video Ads Monetization: App Developers Guide

    In-app advertising during the COVID-19 crisis is booming. People spend 20% more time in apps than prior to the pandemic and you may wonder how to finally monetize your app and what type of ads is the best to use today. Well, rewarded video ads are a great place to start. Let’s see why: 71% […]

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    Video ad network - Admixer blog
    • 22 October 2020
    • 5 min Read

    Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground. According to the eMarketer report, by 2023 digital […]

    Ad Exchange vs. Ad Network - Admixer.blog
    • 16 October 2020
    • 4 min Read

    A network and ad exchange are two crucial components of the programmatic marketplace. In large part, they share a similar objective,  gathering publishers’ inventory to sell it programmatically to advertisers. Those two terms are frequently used interchangeably, which confuse their distinct roles in media buying.  Despite the apparent similarities, ad networks and ad exchanges have […]

    DMEXCO highlights - Admixer blog
    • 2 October 2020
    • 5 min Read

    Last week the digital marketing industry came together on the first online DMEXCO. Due to the pandemic, the expo was in jeopardy, but in less than 6 months, the DMEXCO team rolled out a virtual platform for interactive streaming and networking.  After attending the event, the Admixer team prepared key takeaways for the programmatic industry […]

    Admixer at DMEXCO @home 2020
    • 18 September 2020
    • 4 min Read

    2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic.  In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […]

    Ad network history - Admixer blog
    • 11 September 2020
    • 9 min Read

    When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.  Moreover, advancement in data collection and management made digital […]

    Ad serving basics - Admixer blog
    • 4 September 2020
    • 9 min Read

    Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

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