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Adsider Conference Postponed. Join Us for Adsider LIVE

Over the past couple of weeks, we have been monitoring and assessing the situation around the spread of COVID-19, taking all the necessary measures to ensure health and safety of Adsider Conference attendees.  In line with the guidelines of the WHO and the Ministry of Health of Ukraine, Admixer, together with conference organizers, decided to […]

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17 best advertising podcasts - Admixer Blog

17 Podcasts to Enhance Your Digital Advertising Strategy in 2020

Podcasts are quickly maturing into a content-rich media format, with an abundance of niche programs about advertising. Since the ongoing health crisis prevents us from going to lectures and marketing meetups, a podcast is a great way to stay in touch with your colleagues and the adtech industry.  CMO of Admixer Anna Yatel said: “In […]

17 best advertising podcasts - Admixer Blog
17 Podcasts to Enhance Your Digital Advertising Strategy in 2020

Podcasts are quickly maturing into a content-rich media format, with an abundance of niche programs about advertising. Since the ongoing health crisis prevents us from going to lectures and marketing meetups, a podcast is a great way to stay in touch with your colleagues and the adtech industry.  CMO of Admixer Anna Yatel said: “In […]

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Programmatic Trends 2020 - Admixer Blog

16 Programmatic Trends Shaping the AdTech Industry in 2020

Programmatic advertising is developing rapidly. According to the eMarketer research, more than 82% of U.S. display ads will be purchased using programmatic in 2020. Programmatic is becoming a dominant model for trading all media types.  Yet, there is a long road for it to cement its positions in the new sectors, like CTV, DOOH, and […]

Programmatic Trends 2020 - Admixer Blog
16 Programmatic Trends Shaping the AdTech Industry in 2020

Programmatic advertising is developing rapidly. According to the eMarketer research, more than 82% of U.S. display ads will be purchased using programmatic in 2020. Programmatic is becoming a dominant model for trading all media types.  Yet, there is a long road for it to cement its positions in the new sectors, like CTV, DOOH, and […]

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IAB ALM 2020: In Quest of Cookie Alternatives

Table of contents: Intro Backstory Key suggestions and objections About Rearc Intro Last week, the 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. Market players were focused on the improvement of consumer experience, big data, artificial intelligence, media buying automation on TV, […]

IAB ALM 2020: In Quest of Cookie Alternatives

Table of contents: Intro Backstory Key suggestions and objections About Rearc Intro Last week, the 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. Market players were focused on the improvement of consumer experience, big data, artificial intelligence, media buying automation on TV, […]

Read more
Quarantine Chronicles: What to Read, Watch and Listen to - Admixer Blog

Quarantine Chronicles: What to Read, Watch and Listen to While Distancing

Coronavirus pandemic has made millions of people turn to remote work. Social distancing may be an effective measure to stop the virus spread but it also leaves us wondering how to spend the extra free time. We’ve asked our colleagues to share educational content that helps them stay sane during the crisis. Check out the […]

Quarantine Chronicles: What to Read, Watch and Listen to - Admixer Blog
Quarantine Chronicles: What to Read, Watch and Listen to While Distancing

Coronavirus pandemic has made millions of people turn to remote work. Social distancing may be an effective measure to stop the virus spread but it also leaves us wondering how to spend the extra free time. We’ve asked our colleagues to share educational content that helps them stay sane during the crisis. Check out the […]

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programmatic-audio

Admixer Audio Ad: A³ With a Companion Banner Now

The audio advertising channel is steadily gaining momentum. Its revenue grew by 30% from 2018 to 2019. Although the channel is generally intended for screenless consumption, there is room for display messages as well.  Admixer keeps expanding its creatives library that already includes 70+ ad formats. Today, we’re delighted to introduce a new ad unit […]

Admixer Audio Ad: A³ With a Companion Banner Now

The audio advertising channel is steadily gaining momentum. Its revenue grew by 30% from 2018 to 2019. Although the channel is generally intended for screenless consumption, there is room for display messages as well.  Admixer keeps expanding its creatives library that already includes 70+ ad formats. Today, we’re delighted to introduce a new ad unit […]

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How to Leverage 1st Party Data: Simpals DMP Case

Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities. Today, we’ll explore how DMP can leverage 1st party data to improve advertisers’ targeting capabilities […]

Join Adsider Conference in Kyiv, May 21-22, 2020

Admixer will bring together high-level decision-makers for its 2-day International programmatic event for ad industry professionals. Adsider Conference will be held on May 21-22 in the heart of Kyiv, Ukraine — at NSC Olimpiyskiy. What is Adsider Conference? The 2-day conference will focus on valuable adtech insights and productive networking. A well-crafted agenda of keynote […]

White Nights Amsterdam 2020 Recap (Spoiler: It Was Awesome!)

Taking part in White Nights Amsterdam was such a treat! Our team is back with lots of memories, insights, acquaintances, and tons of motivation. We’ve interviewed the team and prepared a recap of the event. Key Facts About White Nights Amsterdam 2020 The event covered every aspect of the gaming industry you’d need to know […]

How Google’s Decision on Third-Party Cookies Will Impact the Industry

This week Google has announced its plans to get rid of third-party cookies in the Chrome browser by 2022. While this didn’t come as a surprise — the talks have been around for quite some time — the two-year timeline will bring a drastic change to the adtech industry. Why Renouncing Cookies Matters Since their […]

Player.best by Admixer: A Better Way to Monetize Videos

Today, we are highlighting the specifications of Player.best, an all-in-one video platform that helps publishers drive their revenues and reach their aspirations. Our purpose is to provide publishers who leverage video and audio content with control over their earnings, smooth video services, and reliable technologies — all in one place. With 10+ years in the […]

Programmatic audio advertising: customer engagement on air + TAVR Media Case Study

Programmatic is rapidly evolving into new formats and spreads into new channels. And most recently — to screenless media with programmatic audio advertising. According to the Interactive Advertising Bureau (IAB) review, the audio advertisement hit $2.25 billion last year against a $1.8 billion in 2017. The audience of digital radio listeners in the U.S. has […]

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