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Digital advertising formats - Admixer Blog

Digital Ad Formats Vs. COVID-19: Where to Advertise During the Pandemic

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […]

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Likee and IMO ads on Admixer - Admixer Blog

Bigo Partners with Admixer: Buy Ads on Likee and IMO Apps

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to know more about advertising opportunities, ad formats, and audiences that […]

Likee and IMO ads on Admixer - Admixer Blog
Bigo Partners with Admixer: Buy Ads on Likee and IMO Apps

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to know more about advertising opportunities, ad formats, and audiences that […]

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How to sell advertising space - Admixer Blog

How to Sell Advertising Space. A Guide for Web Publishers

Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it.  You are thinking in the right direction. If your website has attracted a large enough […]

How to Sell Advertising Space - Admixer Blog
How to Sell Advertising Space. A Guide for Web Publishers

Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it.  You are thinking in the right direction. If your website has attracted a large enough […]

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Post-cookie era - Admixer.blog

The Death of 3rd-Party Cookies: How Websites Can Adjust

Web-publishing is an industry in transition, yet to grapple with the rise of web-traffic, third-party cookie phase-out, and new advertising priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities.  Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice.  Transition to […]

Post-cookie era Thumb- Admixer.blog
The Death of 3rd-Party Cookies: How Websites Can Adjust

Web-publishing is an industry in transition, yet to grapple with the rise of web-traffic, third-party cookie phase-out, and new advertising priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities.  Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice.  Transition to […]

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Dailymotion Inventory on Admixer.DSP - Admixer.Blog

New Addition to Admixer.DSP: Dailymotion Video Inventory

Admixer.DSP is now offering premium video ad inventory on Dailymotion. We are going to shed some light on the newly available partnership and immense possibilities for advertisers it provides. What is Dailymotion?   Dailymotion is one of the biggest video sharing platforms in the world. It was first launched in 2005 in France and is now […]

Dailymotion Inventory Admixer.DSP - Admixer.Blog
New Addition to Admixer.DSP: Dailymotion Video Inventory

Admixer.DSP is now offering premium video ad inventory on Dailymotion. We are going to shed some light on the newly available partnership and immense possibilities for advertisers it provides. What is Dailymotion?   Dailymotion is one of the biggest video sharing platforms in the world. It was first launched in 2005 in France and is now […]

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Opera Partnership- Admixer Blog

Admixer Is Now Offering Opera Ad Inventory

Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads. Learn more about Opera audience and benefits for brands. What is Opera?  Opera is a Norwegian software company known for its flagship […]

Opera Partnership-Admixer.Blog
Admixer Is Now Offering Opera Ad Inventory

Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads. Learn more about Opera audience and benefits for brands. What is Opera?  Opera is a Norwegian software company known for its flagship […]

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In-Game Advertising - Admixer Blog

In-Game Advertising: 8 Ad Formats to Monetize Mobile Games

10 June 2020

The gaming industry turned out to be resilient to the global crisis and even demonstrate moderate growth. Games are surging in popularity, as people on the lockdown are searching for new ways to vent and connect with their peers. Video game usage increased by 75% since the start of worldwide social distancing. Mobile games are […]

Xiaomi Ad Inventory - Admixer Blog

Xiaomi Inventory Is Now Available for Purchase on Admixer

4 June 2020

We are proud to announce that Admixer.SSP partnered with Xiaomi and now offers diverse ad formats across Xiaomi apps and services. This also means that Admixer.DSP clients can now purchase new brand-safe inventory from one of the largest tech providers. Read up to learn more about countless advertising possibilities and audiences you can reach with […]

Adsider LIVE Highlights- Admixer Blog

Adsider LIVE: Mission Completed [Conference Highlights]

3 June 2020

On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE, which gathered online 673 guests from 284 companies and 38 countries. The audience included adtech specialists, app developers, publishers, brand-side marketers, and representatives of advertising agencies. For 9 hours, top advertising executives were discussing new technological developments, market transformation, and laid out […]

Data Monetization for Publishers - Admixer Blog

Data Monetization for Publishers: How to Collect and Sell Data [Ultimate Guide]

27 May 2020

Recently, Ivan Fedorov, New Business Director at Admixer, conducted a webinar on how publishers can monetize their 1st party data. We are sharing the main takeaways from the lecture.  A crisis is the best time to rethink your approach to revenue. The slow-down in the advertising market pushes publishers to up their game, test new […]

Millennials and native advertising- Admixer Blog

Why Millennials Swipe Right for Native Advertising?

20 May 2020

Author: Dominika Kozub, Content and Marketing Specialist at Voluum DSP. The term “Millennials” has become a buzzword in recent years. Why? The famous generation seems to be the hardest demographic to understand, rapidly altering the digital advertising landscape as we know it. Based on the research, the millennial population born between 1981 and 1996 is […]

Coronavirus Impact on App Industry - Admixer Blog

Coronavirus Impact on Mobile App Industry: Installs, Ad Spend, and Revenues

15 May 2020

The app industry was one of the fastest-growing segments in the digital economy prior to the COVID-19 pandemic. In 2019, the app industry boasted 204 billion downloads and $120 billion in consumer spendings. Last year, users, on average, spent 3 hours and 40 minutes per day using apps, outperforming TV. Users are quickly transitioning to […]

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