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How the COVID-19 Crisis Affects the Advertising Industry in the CEE Region

How the COVID-19 Crisis Affects the Advertising Industry in the CEE Region

We surveyed 61 adtech vendors, brands, advertisers, and ad agencies to learn how the COVID-19 crisis affected the advertising industry in the CEE region, namely in Ukraine, Moldova, Belarus, Georgia, and Kazakhstan.

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SSP Guide- Admixer blog

What Is a Supply-Side Platform: A Guide for Publishers

Programmatic is becoming a prevailing model for monetizing media assets for digital publishers. Despite the slow adoption of programmatic in the developing markets, globally, publishers recognized the benefits of automatically selling their ad spaces through real-time auctions. This method eliminates the redundant manual process of establishing direct advertising contracts, and allow publishers to manage ad […]

SSP Guide- Admixer blog
What Is a Supply-Side Platform: A Guide for Publishers

Programmatic is becoming a prevailing model for monetizing media assets for digital publishers. Despite the slow adoption of programmatic in the developing markets, globally, publishers recognized the benefits of automatically selling their ad spaces through real-time auctions. This method eliminates the redundant manual process of establishing direct advertising contracts, and allow publishers to manage ad […]

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Covid-19 Publishers: Revenues, Threats, and Opportunities - Admixer Blog

Publishers Vs. COVID-19: Revenues, Threats and Opportunities

The global pandemic and subsequent crisis have disrupted the natural development of digital publishing and reshaped the marketplace. Various content niches were affected: some suffered irreparable damage, while others quickly bounced back, or even enjoyed explosive growth. Many publishers experienced an unprecedented increase in traffic while losing channels to monetize it. Digiday survey found that for […]

COVID-19 vs Publishers - Admixer Blog
Publishers Vs. COVID-19: Revenues, Threats and Opportunities

The global pandemic and subsequent crisis have disrupted the natural development of digital publishing and reshaped the marketplace. Various content niches were affected: some suffered irreparable damage, while others quickly bounced back, or even enjoyed explosive growth. Many publishers experienced an unprecedented increase in traffic while losing channels to monetize it. Digiday survey found that for […]

Read more
App monetization- Admixer.blog

App Monetization Models and Strategies

On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE. Tetiana Sichko, Business Development Manager, at Admixer, gave a lecture with insightful analysis of the app monetization models and strategies. 2020 set a lot of records for the app industry. Global pandemic and quarantine haven’t paused its expansion but gave additional momentum, […]

App monetization Thumb- Admixer.blog
App Monetization Models and Strategies

On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE. Tetiana Sichko, Business Development Manager, at Admixer, gave a lecture with insightful analysis of the app monetization models and strategies. 2020 set a lot of records for the app industry. Global pandemic and quarantine haven’t paused its expansion but gave additional momentum, […]

Read more
Programmatic evolution - Admixer Blog

The Evolution of Programmatic: Key Opportunities for Brands [Nestlé Experience]

Acknowledging the rise of programmatic, brands are competing for talents and move programmatic capabilities in-house. Nestlé puts a heavy emphasis on this media buying strategy. In 2019, they created the Global Digital Media Center of Competencies, dedicated to establishing quality standards for supply and media trading.  To learn more about their efforts and investigate the […]

Programmatic evolution thumbnail - Admixer Blog
The Evolution of Programmatic: Key Opportunities for Brands [Nestlé Experience]

Acknowledging the rise of programmatic, brands are competing for talents and move programmatic capabilities in-house. Nestlé puts a heavy emphasis on this media buying strategy. In 2019, they created the Global Digital Media Center of Competencies, dedicated to establishing quality standards for supply and media trading.  To learn more about their efforts and investigate the […]

Read more
Likee and IMO ads on Admixer - Admixer Blog

Bigo Partners with Admixer: Buy Ads on Likee and IMO Apps

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to know more about advertising opportunities, ad formats, and audiences that […]

Likee and IMO ads on Admixer - Admixer Blog
Bigo Partners with Admixer: Buy Ads on Likee and IMO Apps

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to know more about advertising opportunities, ad formats, and audiences that […]

Read more
Digital ad formats - Admixer Blog

Digital Ad Formats Vs. COVID-19: Where to Advertise During the Pandemic

26 June 2020

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […]

How to sell advertising space - Admixer Blog

How to Sell Advertising Space. A Guide for Web Publishers

24 June 2020

Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it.  You are thinking in the right direction. If your website has attracted a large enough […]

Post-cookie era - Admixer.blog

The Death of 3rd-Party Cookies: How Websites Can Adjust

22 June 2020

Web-publishing is an industry in transition, yet to grapple with the rise of web-traffic, third-party cookie phase-out, and new advertising priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities.  Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice.  Transition to […]

Dailymotion Inventory on Admixer.DSP - Admixer.Blog

New Addition to Admixer.DSP: Dailymotion Video Inventory

18 June 2020

Admixer.DSP is now offering premium video ad inventory on Dailymotion. We are going to shed some light on the newly available partnership and immense possibilities for advertisers it provides. What is Dailymotion?   Dailymotion is one of the biggest video sharing platforms in the world. It was first launched in 2005 in France and is now […]

Opera Partnership- Admixer Blog

Admixer Is Now Offering Opera Ad Inventory

11 June 2020

Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads. Learn more about Opera audience and benefits for brands. What is Opera?  Opera is a Norwegian software company known for its flagship […]

In-Game Advertising - Admixer Blog

In-Game Advertising: 8 Ad Formats to Monetize Mobile Games

10 June 2020

The gaming industry turned out to be resilient to the global crisis and even demonstrate moderate growth. Games are surging in popularity, as people on the lockdown are searching for new ways to vent and connect with their peers. Video game usage increased by 75% since the start of worldwide social distancing. Mobile games are […]

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