Admixer Blog. Everything's Programmatic

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Table of contents: Changes in Measurement and Addressability The Talent Crunch  Streaming and Connected TV The importance of first-party data In February took place the 2022 IAB Annual Leadership Meeting (ALM), where industry leaders debated on the most important adtech trends and challenges. Market players were focused on programmatic trends, addressability solutions portfolio, consumer privacy […]

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    Admixer Year in Review - Admixer Blog

    Holidays are an excellent time to reflect on key insights and takeaways, so the Admixer team reflects on the passing year. 2020 posed some challenges for the digital advertising industry, and in 2021 we dealt with the consequences of these challenges and changes: the zenith of the era of cookies and other identifiers (IDFA, GAID), […]

    Admixer Year in Review - Admixer Blog
    year-review-2021

    Holidays are an excellent time to reflect on key insights and takeaways, so the Admixer team reflects on the passing year. 2020 posed some challenges for the digital advertising industry, and in 2021 we dealt with the consequences of these challenges and changes: the zenith of the era of cookies and other identifiers (IDFA, GAID), […]

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    Google monetization instruments MCM - Admixer blog

    Google is, without question, one of the pillars of the adtech industry. It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising.  Google ad tools became the […]

    Google monetization - Admixer blog
    Google Monetization Tools: Adsense, Admob, AdX – How to Choose product?

    Google is, without question, one of the pillars of the adtech industry. It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising.  Google ad tools became the […]

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    Device fingerprinting - Admixer Blog

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

    Device fingerprint - hover image - Admixer Blog
    Device Fingerprinting: Pros and Cons of the Controversial Method

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

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    White label ad exchange - Admixer blog

    Admixer is introducing RTB stack —  a white-label ad exchange that can accommodate any media trading needs. Now, you can build your own programmatic ecosystem, seamlessly connecting supply and demand, without worrying about endless tweaks.  RTB stack was not created from scratch, it is a technology behind Admixer.SSP, one of the top 30 SSPs in […]

    RTB stack Thumb - Admixer blog
    Private: Admixer Launches RTB Stack: A White-Label Ad Exchange Platform

    Admixer is introducing RTB stack —  a white-label ad exchange that can accommodate any media trading needs. Now, you can build your own programmatic ecosystem, seamlessly connecting supply and demand, without worrying about endless tweaks.  RTB stack was not created from scratch, it is a technology behind Admixer.SSP, one of the top 30 SSPs in […]

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    Dynamic Creatives Admixer

    Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell  Dynamic creative optimization is a […]

    DCO - Admixer blog
    Dynamic Creative Optimization Now In Admixer.DSP

    Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell  Dynamic creative optimization is a […]

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    3rd party cookies alternatives - Admixer blog

    The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […]

    3rd-party cookies alternatives Thumb - Admixer blog
    7 User Identity Alternatives to 3rd-Party Cookies

    The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […]

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    Data Architecture Optimization Case

    Admixer Development Team helps advertisers and publishers to overcome technical difficulties in development of their in-house solutions. The most common problem for media companies is handling large amounts of data. Building the right solution in this area can save a lot of money and resources and significantly increase operational efficiency. Admixer, having great experience in […]

    Data Architecture Optimization
    AdTech custom development: Simpals Data Architecture Optimization Case

    Admixer Development Team helps advertisers and publishers to overcome technical difficulties in development of their in-house solutions. The most common problem for media companies is handling large amounts of data. Building the right solution in this area can save a lot of money and resources and significantly increase operational efficiency. Admixer, having great experience in […]

    Read more
    Ad Tech Events 2022

    As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, agencies, and ad tech guys will finally meet offline. We gathered the most promising Ad Tech events 2022 where you can […]

    Ad Tech events 2022
    Ad Tech Events 2022

    As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, agencies, and ad tech guys will finally meet offline. We gathered the most promising Ad Tech events 2022 where you can […]

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    OpenRTB Version 2.6

    On the 12th of April IAB Tech Lab announced the finalization the OpenRTB 2.6 draft, and reported that the new standard is ready for implementation. It is really good news for all industry players, because the current version of OpenRTB protocol is utterly outdated, and lowers the effectiveness of programmatic trading. With the new version […]

    OpenRTB version 2.6
    OpenRTB 2.6 is ready for implementation. What is new in this version of protocol?

    On the 12th of April IAB Tech Lab announced the finalization the OpenRTB 2.6 draft, and reported that the new standard is ready for implementation. It is really good news for all industry players, because the current version of OpenRTB protocol is utterly outdated, and lowers the effectiveness of programmatic trading. With the new version […]

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    There is no need to discuss the fact that cable television is becoming obsolete. It loses its position to streaming services, which are developing faster, increasing their audience reach, and are just much more convenient.  Viewers watch all the content played on TV in new places and ways because now they can connect to the […]

    OTT and CTV Advertising: The New Era Of TV Ads

    There is no need to discuss the fact that cable television is becoming obsolete. It loses its position to streaming services, which are developing faster, increasing their audience reach, and are just much more convenient.  Viewers watch all the content played on TV in new places and ways because now they can connect to the […]

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    With the growth of the mobile market and the broader use of mobile advertising, the demand for more sophisticated technologies is also increasing. In today’s mobile advertising industry, programmatic is one of the urgent topics. In short, programmatic advertising is a way to automatically buy and optimize digital marketing campaigns rather than buying directly from […]

    A Quick Guide To Mobile Programmatic Advertising

    With the growth of the mobile market and the broader use of mobile advertising, the demand for more sophisticated technologies is also increasing. In today’s mobile advertising industry, programmatic is one of the urgent topics. In short, programmatic advertising is a way to automatically buy and optimize digital marketing campaigns rather than buying directly from […]

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    On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]

    Leveraging Tech Stack for Developing Markets: Main Takeaways from Elena Podshuveit at Adsider Live

    On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]

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