Admixer + Rakuten Viber: What’s in it for Advertisers?
Historically, Viber inventory has been available in Admixer ecosystem via third-party intermediaires. This caused limitations for advertisers and made it difficult to realize the full potential of this advertising channel. But we are thrilled to announce a direct partnership with Rakuten Viber! Now, advertisers get access to new features available on our global programmatic platform.Let’s try to unpack these features for advetisers!
Before the deal was signed
Previously, Admixer advertisers have been running ad campaigns on Viber via third-party platforms and open auctions. The messenger app company hosts a global audience across different GEOs, so our demand partners have been naturally interested in Viber’s inventory.
“So, what does the newly signed deal change for me as an advertiser?” you ask.
In short: Admixer has established a direct connection with Rakuten. We used to resell Viber’s inventory leaving advertisers unable to plan and launch ad campaigns in a due manner. Not to mention that targeting and audience management tools have been limited.
But our team has taken brands from the back row in Viber’s data access to a “front-row” view into audiences, measurement and planning. Starting today, Admixer advertisers can tap into Viber’s inventory by leveraging unorthodox features.
Tapping into new Viber features
#1: Streamlined campaign planning
Admixer advertisers can now better plan their campaign performance. From evaluating to measuring and forecasting––you can clearly see available impressions for each given ad format in Admixer.DSP dashboard. Advertisers have gained visibility into their bid-level data, adding transparency for brands and agencies.
#2: New Ad Formats Available
You can access new ad formats! Other than formats that have been traditionally available on our platform, new premium placements have been directly provided by Viber, and you can see them in Admixer Marketplace. This includes formats like More Screen, Chat Extension & Desktop Native.
#3: First-party data integrations
The “game changer” update for Admixer advertisers is that you can now leverage your first-party data assets. You can collect, segment and connect with your existing audience profiles for remarketing purposes. So, in case consumers bounce your website, you can catch up with them via the in-app environment.
#4: Targeting by demographic & DMP data
Another extra capability is targeting consumers based on information indicated and settings applied by Viber’s user profiles. Moreover, you can now extract demographic data of Viber’s audiences via Admixer DMP. This opens new ad frontiers for advertisers in terms of segmenting users by sex, age and language. Now, you can tailor your creatives with respect to these parameters.
#5: Centralized Campaign Management
Admixer advertisers can boost their mobile footprint by integrating Viber ads into their overall campaign performance. You can set frequency capping, configure targeting and manage campaigns via one Admixer.DSP dashboard. A centralized campaign management––and one single platform!
About Rakuten Viber
Viber, owned by Japanese multinational company Rakuten, is a global calling and messaging app that connects people around the world. One platform that both engages and transacts — achieving awareness, loyalty and conversion for advertisers. The messenger app offers native brand solutions and an active audience enabling personal brand-to-consumer relationships.