How to deliver Viber ads with Admixer system

28 September 2017

Last year Admixer became an official Viber ad reseller. Now we are introducing a special template for ad creatives within our regular ad campaign setup process.

Admixer’s main focus is on ad campaign automation. And that is why we are rolling out a special template for running Viber ad delivery through Admixer.DSP platform.

What are the promotion options on Viber

Viber ads from Admixer

Post-call Viber Ad

There are several ways to promote your product:

  • in-app advertising shown after user finishes the call (post-call)
  • desktop ad banners
  • ad banners on sticker pages you see after you download sticker packs
  • stickers – clickable and with sound
  • post-call and download& watch video ads
  • and more

Viber launched post-call advertising this February. We integrated an option to select it in our specific template. Our goal was to make this ad delivery launch easier for advertisers. It’s also a part of our general strategy of switching to native formats. Here’s how you can start your campaign with this ad template:

Form for the viber advertising

Since last year, post-call advertising has become increasingly popular. Among its clients are Coca-Cola, Old Spice, Disney, PepsiCo and Ferrero.

Viber press service says: “So that users have no need to hide ads, we develop ad formats that don’t ruin user experience and secure the privacy of communication”.

How to use Admixer.DSP to create a Viber ad campaign

Here’s the explanation to the fields of our new template:

1. Icon is the field, where you specify URL of a thumbnail for your creative.

2. Icon width and Icon height are the fields for setting corresponding size parameters of your icon.

Icons are only applicable for desktop placements. You don’t use them for post-call advertising.

3. Title is your promo slogan.

4. ID Targeting is the field for ID of a certain placement. You can use it to narrow your ad delivery to one placement. When you leave this field empty, ad delivery doesn’t get narrowed. An ad can be delivered to all placements.

5. Post-call switcher. Select Yes for the post-call in-app ad delivery.

6. Creative’s file or URL to it.

  • Select File type: Local for uploading a file to the system or URL address of a file.
  • Enter the width and the height of a creative.

What are the benefits for advertisers and brands?

Viber helps advertisers increase awareness, consideration or conversions for brand by connecting to active and engaged consumers around the
globe. With its ad formats advertisers can engage their audience at the right time, providing visually rich, non-intrusive ads, that looks and feel native
and demonstrates high CPM.

Leverage this ads to:

  • engage users
  • increase brand awareness
  • convert users and drive revenue generation

What are the file sizes for Viber ad

For the small desktop placement (300×50):

Icon: 50×50 image and title/text

In-app banner advertising from Admixer

Main image: 300×50 or 320×50 image only

In-app advertising from Admixer

For the large desktop placement and in-app post-call ad (300×250):

Main image: 300×250 image (title/text are optional)

Vider ads from Admixer for your programmatic campagns

Try out the new template now

Learn more about how our ad creatives work. Through our platform, you can monitor the statistics and get visualized reporting on your ads performance:

  • 100+ metrics and data sets,
  • event tracking for each ad,
  • reports export.

We offer a whole package of knowledge and opportunities for easy start.

Viber ads now available through Admixer DSP

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    App Developer
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like

    Learn how Admixer helped an Asian mobile network carrier develop a system to collect, store and analyze data from millions of customers and billions of events to achieve real-time analytics effectiveness. Does a cellular network company need a real-time data solution? The short answer: we think yes. The long answer: we have prepared a dedicated […]

    Admixer DSP Update

    Our team is happy to present you with a new Admixer DSP version featuring better flexibility, speed and usability. It includes new features for e-commerce, retail, and performance campaigns, and a simplified campaign management process. Let us walk you through new features! DSP dashboard customization The DSP’s main user screen now offers complete customization using […]

    Admixer DSP Updates
    NEW Admixer DSP Update

    Our team is happy to present you with a new Admixer DSP version featuring better flexibility, speed and usability. It includes new features for e-commerce, retail, and performance campaigns, and a simplified campaign management process. Let us walk you through new features! DSP dashboard customization The DSP’s main user screen now offers complete customization using […]

    Read more
    Data Architecture Optimization Case

    The Admixer team has extensive experience in building high-load systems that process billions of transactions in real time. The application of such systems goes far beyond the advertising industry and can be used by many verticals. We want to share our experience and insights on how companies can build a reliable high-load system for their […]

    loadfighters
    Loadfighters - high-load systems development

    The Admixer team has extensive experience in building high-load systems that process billions of transactions in real time. The application of such systems goes far beyond the advertising industry and can be used by many verticals. We want to share our experience and insights on how companies can build a reliable high-load system for their […]

    Read more

      Stay updated with Admixer
      Privacy Policy