A number of ad exchanges announced they will open the info on the type of ad auction publishers bid in. Why is it even a problem? And what’s the difference between auction types? Let’s dive in.
Last year Admixer became an official Viber ad reseller. Now we are introducing a special template for Viber ad creatives within our regular ad campaign setup process.
Programmatic native is your way to get the highest revenue and make your ad content appealing at the same time. It’s the combination of native format’s engaging nature and the mechanism of growing your revenue through auction bids.
Programmatic buying is known to be followed by the issue of brand safety. It does not mean though that your brand is doomed without the direct negotiations. Programmatic is driven by data, not relationship building. Thus, it requires data-driven adjustments for keeping your brand safe.
Are you sure you’re paying enough attention to the core of your advertising strategy? The nerve and sinew of your ad campaign’s body? The frame of your promotion vehicle?