The basics of improving your creative’s performance

4 August 2017

Are you sure you’re paying enough attention to the core of your advertising strategy?
The nerve and sinew of your ad campaign’s body?
The frame of your promotion vehicle?

Insufficient level of your creative’s quality may cause lots of trouble in a long run. First comes the loss of profit – financial resources you pour into your ad campaign are going to be wasted.

Low-quality ads drive the rise of ad blockers. And user discontent, that forces them to install ad blockers, ultimately harms the brand, up to the loss of reputation.

meme

What are the key components you should check about managing your creatives?

Format.

Find the format that works best within your campaign. This includes mobile adaptation done right or running non-irritating native formats.

The mobile share of ad views is growing and part of promotion strategy for brands is to think of running their ad campaign on smartphone screens.

mobile format

How Admixer tests banner adaptiveness

Audience.

Relevance of your message is extremely important. The right choice of your audience in targeting settings is a must. But when you reach your potential clients, your creative’s message shouldn’t fail you. Double-check if it’s clear and personalized enough.

Engagement.

Entertain customers and let them interact with your creatives. Engagement is the key word here. Your goals is to awake consumer interest, so try and test silly ideas, whenever you get the chance. If humour isn’t a good fit for your strategy, there’s always empathy. Tell the story that users can relate to or create an emotional link.

nyan cat

Bottom line

Ad delivery is being constantly improved in terms of data analysis, audience targeting and stats monitoring. At that, the creative – a central piece of the puzzle – still needs the attention.
– Don’t let your focus shift too far from the message and its presentation.
– Try out silly ideas if your resources let you and keep an eye on metrics to check the results.
– And always test different variants for your performance optimization.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like
    How Life-Extension of 3P Cookies Will Affect the Industry? - Admixer blog

    On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023.   The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]

    How the delay in 3p cookies phase out will affect adtech industry? - Admixer blog
    Die Another Day: How Life-Extension of 3P Cookies Will Affect the Industry?

    On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023.   The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]

    Read more
    Device fingerprinting - Admixer Blog

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

    Device fingerprint - hover image - Admixer Blog
    Device Fingerprinting: Pros and Cons of the Controversial Method

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

    Read more
    Identity Graph - Admixer Blog

    Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

    User Identity Graph - Admixer Blog
    Identity Graph: What Is in It for Marketing?

    Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

    Read more

      Stay updated with Admixer
      Privacy Policy