How to build up your own ad network

8 November 2017

Want to set up your own ad network? Don’t know where to start? You might consider some of our advises.

So you’ve grown big enough to get on top of all ad delivery operations.

Ad network’s main job is to regulate relationships between the selling and the buying sides. You get both publishers and advertisers under your wing and control their operations.

ad network

An ad network takes on a lot of responsibilities. Your advertisers need to monitor the complete and complex picture, take decisions and receive reliable traffic only.

What is your gain?

Your markup. You can also take additional payment for operational management.

When you’re creating any network, it’s all about making contacts.

Build networking to gather your potential clients.

You will be selling the traffic from publishers that you connect to advertisers. So you need to be sure the traffic is safe. There are also some preferable criteria for publishers:

  • English or Major European language,
  • min 25% of all traffic must be from the USA or EU,
  • no explicit or violent content.

The recommended volume of overall traffic for launching an ad network is 20-100 mln impressions per month.

You also need a reliable ad server. The ad delivery of your connected clients is run through it.

The top notch ad server needs to have the following features:

  • helpful manuals,
  • extended targeting options,
  • nicely visualized reports,
  • analytical tools,
  • free package or trial period.

Remember, that you are not obliged to build your own technology. There are ready-made solutions, where you can find all of these nice-to-have features.

Such solutions allow you to:

  1. Connect to proven monetization sources.
  2. Use the tech capabilities of someone else.
  3. Be flexible and widen your operational reach.
  4. Reach the maximum of your potential profit.

As you can see, the idea of creating your own complex technologies should not stop you. White label ad servers are available to buy. Use one, make it branded, build your customer community and  connect the dots. Here’s your ultimate guide on how to choose technology for ad network.

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