How to build up your own ad network

8 November 2017

Want to set up your own ad network? Don’t know where to start? You might consider some of our advises.

So you’ve grown big enough to get on top of all ad delivery operations.

Ad network’s main job is to regulate relationships between the selling and the buying sides. You get both publishers and advertisers under your wing and control their operations.

ad network

An ad network takes on a lot of responsibilities. Your advertisers need to monitor the complete and complex picture, take decisions and receive reliable traffic only.

What is your gain?

Your markup. You can also take additional payment for operational management.

When you’re creating any network, it’s all about making contacts.

Build networking to gather your potential clients.

You will be selling the traffic from publishers that you connect to advertisers. So you need to be sure the traffic is safe. There are also some preferable criteria for publishers:

  • English or Major European language,
  • min 25% of all traffic must be from the USA or EU,
  • no explicit or violent content.

The recommended volume of overall traffic for launching an ad network is 20-100 mln impressions per month.

You also need a reliable ad server. The ad delivery of your connected clients is run through it.

The top notch ad server needs to have the following features:

  • helpful manuals,
  • extended targeting options,
  • nicely visualized reports,
  • analytical tools,
  • free package or trial period.

Remember, that you are not obliged to build your own technology. There are ready-made solutions, where you can find all of these nice-to-have features.

Such solutions allow you to:

  1. Connect to proven monetization sources.
  2. Use the tech capabilities of someone else.
  3. Be flexible and widen your operational reach.
  4. Reach the maximum of your potential profit.

As you can see, the idea of creating your own complex technologies should not stop you. White label ad servers are available to buy. Use one, make it branded, build your customer community and  connect the dots. Here’s your ultimate guide on how to choose technology for ad network.

Want to learn more?
Tell us your needs, and we'll help you pick solutions that best fit you

    Please select the request that best describes your needs

    *

    *

    *

    Website Privacy Policy

    You Might Also Like
    Year In Review: Key programmatic updates - Admixer blog

    The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]

    Admixer Year in Review Thumb - Admixer blog
    2020 Rewind: Admixer’s Year in Review

    The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]

    Read more
    Advertising trends 2021 - Admixer blog

    The end of the year is in sight, and it is crucial to review the key milestones and strategize for the next year. However, predicting the future after the rough ride we just had feels incredibly daunting.  On top of challenges created by the pandemic, 2020 will be remembered for shifts to new privacy regulations […]

    Advertising trends 2021 Thumb - Admixer blog
    9 Digital Advertising Trends That Will Shape 2021

    The end of the year is in sight, and it is crucial to review the key milestones and strategize for the next year. However, predicting the future after the rough ride we just had feels incredibly daunting.  On top of challenges created by the pandemic, 2020 will be remembered for shifts to new privacy regulations […]

    Read more
    Stay updated with Admixer