How to identify users in 2021. The future without third-party advertising identifiers is coming. In the new guide, we’ve analyzed what digital ad targeting and attribution options will work in the new era and how publishers and advertisers can prepare for the changes.
We surveyed 93 brands and advertising agencies from CEE to learn how the marketers are going to allocate their budgets in 2021 and whether they’re going to change the paid marketing channels in use.
We surveyed 61 adtech vendors, brands, advertisers, and ad agencies to learn how the COVID-19 crisis affected the advertising industry in the CEE region, namely in Ukraine, Moldova, Belarus, Georgia, and Kazakhstan.
Advertising network based on bunch of conjoint publishers could become a profitable and long-term business for those, who dare to gather publishers on localization, thematic or other characteristics, attract advertisers and, for sure, choose proper tech provider. We studied a case of one of our first customers – Jordan’s ad network BrandFormance.
The Economist became the breakthrough of 2015 winning a Masters of Marketing award for creating the most outstanding and diverting campaign using smart targeting options and real-time display ads.