2016 Global Programmatic Trends (with Infographics)

13 February 2016

The adtech view is more about applying programmatic for digital ads. However, many buyers often have viewed these technologies as something they don’t need to think about, a publisher-facing technology that has no impact on their decision-making. Which is false approach.

Programmatic has been on the digital scene for almost a decade, yet it still has a long way to go before it’s fully utilized among marketers around the world. Now that it’s 2016, it’s set to be a high growth year for programmatic, with spend reaching record highs across all channels.

As programmatic buying is normalized, more and more inventory is becoming available. However, according to AdAge, we shouldn’t expect to see big, new programmatic tech companies entering the market. While marketers will find more high-quality inventory reaching a wider variety of target audiences, with the precision and the audience targeting capabilities that programmatic buying enables.

MediaMath pulled together some stats on how programmatic will continue to evolve across the globe.

ProgrammaticTrends_GlobalPerspective-R7

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like
    User ID - Admixer blog

    Unidentified users have very limited access to anything around the web. User identification is an essential step to providing a safe and secure web environment. But what is the User ID, and is safety the only thing it ensures? What does it have to do with advertising? What does User ID mean? User identification or […]

    User ID User Identification - Admixer blog
    User Identification (User ID)

    Unidentified users have very limited access to anything around the web. User identification is an essential step to providing a safe and secure web environment. But what is the User ID, and is safety the only thing it ensures? What does it have to do with advertising? What does User ID mean? User identification or […]

    Read more
    CTV Monetization and media buying Admixer blog

    CTV is experiencing explosive growth in viewership and, at the same time, rising levels of fraud, an enormous share of misrepresented inventory, and grey media trading. To navigate these lucrative and yet treacherous waters, Admixer has gathered the most accomplished experts in CTV: Kumaran Sambandam, VP of Programmatic Sales at Unruly, Frederic Liow, Revenue and […]

    CTV Monetization
    Exploring the Market of CTV Monetization: Key Webinar Takeaways

    CTV is experiencing explosive growth in viewership and, at the same time, rising levels of fraud, an enormous share of misrepresented inventory, and grey media trading. To navigate these lucrative and yet treacherous waters, Admixer has gathered the most accomplished experts in CTV: Kumaran Sambandam, VP of Programmatic Sales at Unruly, Frederic Liow, Revenue and […]

    Read more
    How Life-Extension of 3P Cookies Will Affect the Industry? - Admixer blog

    On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023.   The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]

    How the delay in 3p cookies phase out will affect adtech industry? - Admixer blog
    Die Another Day: How Life-Extension of 3P Cookies Will Affect the Industry?

    On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023.   The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]

    Read more

      Stay updated with Admixer
      Privacy Policy