Things You Need to Know About Native Advertising

14 July 2017

Banner blindness and subsequent ad blocking are two pressing trends that have sent advertisers on the mission to find new ways of reaching the audience. Naturally, they desire to make ads look like they belong to the context they are placed within. And this is where “native” advertising helps.

A native ad is a unit, in which product promotion and content are united. Native ads are defined by their ability to take the form and the function of the user experience they are put within. This means that they look like natural content and behave the same way.

Programmatic native advertising examples- Admixer.blog

Last year, Facebook Audience Network shared the results of the study done by IHS. They made the estimations for the year 2020, saying 75.9% of all digital advertising will be mobile with 63.2% of it being native. The research also stated that the interaction rate for native ads is almost twice as high as by the standard banners.

Share of native advertising - Admixer blog

Data source: MediaRadar

And now we see actual numbers proving the rise of native advertising. A recent report by MediaRadar shows that the volume of native ad buys has increased  by 74% just over a year.

Back in 2015, specialists outlined key challenges on the way to the wide implementation of native advertising:

  • marketers being unfamiliar with them,
  • their simple formats,
  • limitations in technologies,
  • the lack of general pricing and measuring.

However, consumers took the tendency positively. And consumers favouring native ads resulted in advertisers channeling their investments accordingly.

It’s hard to draw one unified definition because there are different ad types that have the characteristics of “native” advertising

IAB offers a classification, where all native ads are divided into 6 categories:

  1. In-feed ad units are located within the general feed and match the surroundings.
  2. Paid search units take top or favorable positions in the list of search results.
  3. Recommendation widgets are external to the content feed and may include suggested or related info.
  4. Promoted listings may be placed on e-commerce websites, among the offered products and services.
  5. In-ad units are placed in IAB containers outside the feed and contain the content, which is relevant to the context.
  6. Custom units that do not fit in any other category.
Native advertising ad format example - Admixer blog

Lenovo in-feed ad on Linkedin

Native advertising is not fresh on the market, but relatively young. Thanks to its advantages, it “came in like a wrecking ball”. Still, most brands and publishers lack the understanding of how to use it or how to get the maximum profit with it. That’s where we will be happy to help you with our tips and guides.

Want to learn more?
Tell us your needs, and we'll help you pick solutions that best fit you

    Please select the request that best describes your needs

    *

    *

    *

    Website Privacy Policy

    You Might Also Like
    Dynamic Creatives Admixer

    Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell  Dynamic creative optimization is a […]

    DCO - Admixer blog
    Dynamic Creative Optimization Now In Admixer.DSP

    Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell  Dynamic creative optimization is a […]

    Read more
    3rd party cookies alternatives - Admixer blog

    The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. With the elimination of the 3rd-party cookies, the addressability across web channels will be fading out. Together with 3rd-party cookies, other IDs and technical parameters may turn obsolete as well. Apple announced the explicit opt-in mechanism for IDFA, its […]

    3rd-party cookies alternatives Thumb - Admixer blog
    7 User Identity Alternatives to 3rd-Party Cookies

    The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. With the elimination of the 3rd-party cookies, the addressability across web channels will be fading out. Together with 3rd-party cookies, other IDs and technical parameters may turn obsolete as well. Apple announced the explicit opt-in mechanism for IDFA, its […]

    Read more
    Website monetization 2021 - Admixer.blog

    Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers”. It was so packed with insights that we decided to prepare this recap.  The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]

    Webinar recap Thumb - Admixer.blog
    How to Monetize Your Website in 2021: Trends, Technologies, and Opportunities for Publishers

    Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers”. It was so packed with insights that we decided to prepare this recap.  The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]

    Read more
    Stay updated with Admixer