Over the past couple of months, we’ve added a series of feature updates that make using the Admixer Advertising Platform much more user-friendly. Considering the latest trends in the consolidation of stand alone resources, special attention was paid to the interoperability of the platform, giving the opportunity to all inventory owners in the best way to monetize their custom properties.

Management of targeting by categories and key-value

Operating multiple resources within an advertising network and off-site activations, inventory owners often face the problem that different resources have different taxonomies in terms of page categories and key-value catalogs. As a result, advertisers can see targeting by options that do not correspond to the selected resources.

To avoid such inconveniences and to ensure the most effective campaign settings, we have added management of taxonomies at the level of the advertising product. Now the owner of the advertising network, collecting the inventory in the advertising product, can determine which taxonomies of categories and which key-value catalogs will be available for targeting this product.

Inventory report by key-value and product categories

With the increase in the number of monetized retail media and commerce media resources, it is often necessary to apply various types of custom targeting – corresponding to their internal categorization and filtering of products. This is often implemented through additional categories or key-value catalogs. But it becomes difficult to get an estimate of the available inventory with the application of these settings.

For this case, we have added appropriate filters to the Inventory report. Now, by analyzing the required inventory, the advertiser will be able to select the necessary categories or key-value dimensions, along with other filters, and get an estimate of the potentially available inventory.

URL targeting checker and presets

To the previously added presets for domain and url targeting, which made it possible to save complex rules for this type of targeting, for repeated use in different campaigns, we added a url targeting checker that allows you to make sure that specific pages fall into the pool of targeted addresses, taking into account all the applied settings.

This tool gives a clear understanding of whether the logic of domain targeting is configured correctly and whether your ad will be displayed in a specific location.

Native creative templates hub

Since many resources have custom formats that do not conform to generally accepted IAB standards, and want to make their inventory available for external demand, we have allocated a separate section in the Creative Studio, which contains exclusively custom formats of different sites.

In April, we added a native display and video formats for Uklon Ads, a ride-hailing company that made its inventory available in Admixer DSP.

Audience Profiling in the Publisher Trading Desk

Audience composition within campaign profiles is now available in the Publisher’s Trading Desks. By running campaigns on their own resources and delegated external inventory, publishers will now be able to see the distribution of the covered audience by segments of the selected DMP.

This report will give a clear picture of which audience is reached on certain resources, and which one performs better. The output of these audience statistics can be adjusted at several levels and applied where it is really necessary.

External Demand Statistics

For publishers who use external demand for additional monetization alongside direct campaigns and want to clearly see which external sources are generating the most revenue, we’ve added an external demand report.

Now you can view detailed statistics for each source and understand the share and performance of each external demand partner. The External Demand statistics are now available both in real-time UI Reports and in downloadable Off-line Reports

Inventory product Performance Widget

A quick assessment of how well certain advertising inventory is performing is now available when viewing an inventory product. We’ve added a Product Performance widget, which allows publishers to evaluate the volume of advertising opportunities a product has had over the selected period of time and how well it has been filled with ad impressions.

Statistics are available for each advertising format within the inventory product.

Ivan Fedorov

New Business Director at Admixer