Admixer Partner: An Interview with Saurabh Bhatia, Chocolate Platform

Meet our guest, Co-Founder & CEO at Chocolate Platform, who’s sharing a story of starting and growing his own video SSP company and keynotes on what it takes to run ad tech business.

Admixer SSP Blog Chocolate Platform Saurabh Bhatia

My name is Saurabh Bhatia, in total, I bring in over 14 years of experience in sales and business development. 

I’m a Co-Founder & CEO at Chocolate, a global programmatic video advertising technology company. 

We offer two core products: Chocolate Premium, the world’s first video SSP with 100% server-side auctions and Chocolate Mediation, a revenue management platform for app developers. Chocolate is a privately held venture-backed company headquartered in Silicon Valley with offices in San Francisco, CA and India.

The company has gone through rebranding. Just curious, why the new concept is all about Chocolate? 🙂

Our company was founded in 2007. At that time, we were one of the few companies in the digital video advertising technology space. We rapidly grew to become a leader in mobile video advertising. Most of the businesses at that time were running through managed services/IO based. 

Late 2013, the wave of programmatic transformed the entire digital advertising ecosystem. It was during the launch of our programmatic marketplace, so we decided to enter the market with a fresh name and rebranded look to showcase our transformation from a managed services platform to a 100% programmatic video marketplace. We renamed the company to Chocolate to break free from the highly technical clutter around programmatic technology and brought a renewed, lighter and more human touch to programmatic advertising.

You’ve expanded the range of your services with a new platform recently. Could you introduce it briefly? 

Yes, we recently launched Chocolate Premium, the world’s first video SSP with 100% server-side auctions. We have 1B+ monthly premium video ad requests from 45+ leading global publishers. Our platform has 1100+ websites and apps. On the mediation side, we have 250+ apps where Chocolate Mediation SDK is installed.

What regions are Chocolate Platform’s main focus? 

We are a global company with a key focus in North America, Europe, and APAC markets. 

What video ad formats and verticals are the most performative according to Chocolate Platform analytics?

Rewarded video on apps, full-screen video and pre-roll on mobile web and desktop are most effective.  As for the verticals, here are some stats at a glance:

Top advertisers’ categories:

  • Weather (19%)
  • News (17%)
  • Shopping (12%)
  • Tools & productivity (11%)
  • Music (10%)

Top publishers’ categories:

  • Weather (19%)
  • News (17%)
  • Shopping (12%)
  • Tools & productivity (11%)
  • Music (10%)

Chocolate Platform is one of the leaders in the video ads technology landscape. What is your key strength, helping you to compete with other market giants?

Our continued focus on innovation in video advertising and investments in cutting-edge technology ensures we stay ahead of the curve when it comes to programmatic video advertising trends. Through Chocolate Premium, the world’s first video SSP with 100% server-side auctions, we provide our partners a video SSP & marketplace that provides an auction mechanism that overcomes many issues of client-side technology like latency, complex tags and lack of transparency. Powered by rich data signals through bid enrichment and stringent measures to combat ad fraud (Sellers.json, SupplyChain Object implemented), we offer a platform where premium brands can connect with premium publishers with confidence and at scale.

What’s Chocolate Platform’s product roadmap for 2019-2020? 

We want to further strengthen our recently launched Chocolate Premium SSP and marketplace by bringing in more unique & high-quality supply from top global publishers. We will continue to focus on combating ad fraud by developing advanced in-house fraud detection methods and adhere to compliance with latest IAB initiatives like OM SDK. We also have a unique audience curation product that is soon to be launched and in is private beta testing currently.

What are your predictions on the most impactful disruptions in Ad Tech 2019-2020?

Responding to the main pain points of the industry, I believe Ad Tech will be focusing on:

  • Significant reduction in ad fraud – with initiatives like sellers.json, Supply Chain Object, the entire industry has collaborated and fighting hand-in-hand to combat ad fraud schemes.
  • Programmatic video advertising moving to server-side auction mechanism as client-side technology is obsolete and plagued with many issues like limit on no. of ad requests, complex tags navigation, latency and lack of transparency

What strategies or tips would you partake for programmatic success in video ads?

First, work with partners that offer full transparency and a fraud-free ecosystem. Make sure you minimize ad dollar wastage. Ensure that SSPs/exchanges programmatic buyers work with have a third-party fraud detection & prevention vendor, adheres to IAB’s latest initiatives like sellers.json, SupplyChain Object and follows ads.txt specs. These should be table stakes now.

Also, optimize the supply path by working with sellers that have direct publisher contracts only and provide the shortest path to a premium audience with the lowest latency.

If you’re looking for partnerships with Admixer.SSP, reach out to Oleg Sokolan, Head of Demand Partnerships: olegsokolan@admixer.net.

Want to learn more?

*
*
*

Your message has been sent successfully.

You Might Also Like

This week Google has announced its plans to get rid of third-party cookies in the Chrome browser by 2022. While this didn’t come as a surprise — the talks have been around for quite some time — the two-year timeline will bring a drastic change to the adtech industry. Why Renouncing Cookies Matters Since their […]

How Google's decision on third-party cookies will impact the industry

We’ve asked Admixer executives to comment on Google's announcement of plans to eliminate the third-party cookies in the Chrome browser by 2022.

Read more

We’ve already mentioned ads.txt in our September article as one of the latest transparency tools in the ad tech industry. Both ads.txt and seller.json are the anti-fraud remedies that can save advertisers’ budgets, ensure their ad impressions hit the right web spot, and make publishers’ activity profitable. In this article, we’ll get deeper into what […]

Ads.txt Implementation: A Step-by-Step Guide - Admixer.Blog

Ads.txt file is your ultimate tool when it comes to verifying the SSP and avoiding fraudulent traffic. We've prepared a step-by-step guide on implementation of the ads.txt file, so publishers will have no problem to activate this anti-fraud remedy.

Read more

Today, we are highlighting the specifications of Player.best, an all-in-one video platform that helps publishers drive their revenues and reach their aspirations. Our purpose is to provide publishers who leverage video and audio content with control over their earnings, smooth video services, and reliable technologies — all in one place. With 10+ years in the […]

Player.best by Admixer: A Better Way to Monetize Videos

Today, we are highlighting the specifications of Player.best, an all-in-one video platform that helps publishers drive their revenues and reach their aspirations. Our purpose is to provide publishers who leverage video and audio content with control over their earnings, smooth video services, and reliable technologies — all in one place. With 10+ years in the […]

Read more
Stay updated with Admixer