Adtech aims at streamlining the deals between the advertisers and publishers. Despite the advances in the industry, the digital advertising market still lacks coordination. Thus, publishers have to juggle various platforms and monetization sources to get the most out of their ad inventory. Header bidding platforms emerged as a solution to combat this discontinuity. It […]
Adtech aims at streamlining the deals between the advertisers and publishers. Despite the advances in the industry, the digital advertising market still lacks coordination. Thus, publishers have to juggle various platforms and monetization sources to get the most out of their ad inventory. Header bidding platforms emerged as a solution to combat this discontinuity. It […]
Programmatic media buying is a data-driven industry that heavily relies on technological solutions and software platforms. DSP and DMP are two crucial components of the programmatic ecosystem that match ads with the most relevant audience. DMP is paramount to data-driven advertising and precise targeting. Not surprisingly, marketers are expected to increase their use of DMP […]
Programmatic media buying is a data-driven industry that heavily relies on technological solutions and software platforms. DSP and DMP are two crucial components of the programmatic ecosystem that match ads with the most relevant audience. DMP is paramount to data-driven advertising and precise targeting. Not surprisingly, marketers are expected to increase their use of DMP […]
The global recession triggered by the coronavirus outbreak started to affect the advertising landscape. The country-wide lockdowns and the state of uncertainty rapidly depleted consumer spendings. In the UK, 69% of brands report a steep decline in the demand for their products and services. Companies choose to review their ad spending plans. The majority of […]
The global recession triggered by the coronavirus outbreak started to affect the advertising landscape. The country-wide lockdowns and the state of uncertainty rapidly depleted consumer spendings. In the UK, 69% of brands report a steep decline in the demand for their products and services. Companies choose to review their ad spending plans. The majority of […]
Non-futuristic look for a programmatic market – what could be expected as the next effective model. Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. According to eMarketer, in 2020, more than 82% of U.S. display ads will be purchased using […]
A digital ad network had been an effective business venture until programmatic disrupted traditional model of direct media buying and put ad network viability in question. Yet, the quantity of ad networks is still growing. Thalamus Advertising Database has more than 2,600 companies registered as Ad Network, which is 10% more than a year ago. […]
A digital ad network had been an effective business venture until programmatic disrupted traditional model of direct media buying and put ad network viability in question. Yet, the quantity of ad networks is still growing. Thalamus Advertising Database has more than 2,600 companies registered as Ad Network, which is 10% more than a year ago. […]
Intro Last week, the 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. Market players were focused on the improvement of consumer experience, big data, artificial intelligence, media buying automation on TV, and 5G. However, the key topic was users’ privacy, and cookie-free […]
Intro Last week, the 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. Market players were focused on the improvement of consumer experience, big data, artificial intelligence, media buying automation on TV, and 5G. However, the key topic was users’ privacy, and cookie-free […]
