10 Facts About Online Media Use and Attitude

26 April 2016

Recently Ofcom published an in-depth research about adult British media consumption. The report is 203 pages, so we collected the main numbers to save your time.   
1. There has been a sizeable increase in the proportion of internet users saying they only use websites or apps that they’ve used before (42% vs 31% in 2014).

Digital media consumption and time spent

2. In 2014 only 6% of adults who only use smartphones or tablets (not a PC/laptop) to go online. In 2015 – 16%.

Digital media consumption and time spent

3. Resulting decade Mobile replaces TV in the category of “the most-missed media device”.

4. As in 2014, less than one in ten have concerns about advertising/ sponsorship (7%).

5. Around one in four newer users say they are very confident that they are aware of which online content is advertising (26% vs. 50%) and are very confident in ‘going online to do creative things’ (24% vs. 43%).

Digital media consumption and time spent

6. Half of search engine users (51%) were unable to correctly identify adverts or sponsored links in a results page of a search engine.

7. Seven in ten adults say they use apps.

8. Just under half of internet users watch video clips online at least weekly. Mainly on smartphones.

Digital media consumption and time spent

9. Two-thirds (67%) of internet users have ever watched TV programmes or films online through broadcaster services, and just over a third (34%) say they do so at least weekly.

10. 13 per cent of adults are non-users of the internet.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    App Developer
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like

    Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […]

    NEW Admixer Update

    Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […]

    Read more

    Historically, Viber inventory has been available in Admixer ecosystem via third-party intermediaires. This caused limitations for advertisers and made it difficult to realize the full potential of this advertising channel. But we are thrilled to announce a direct partnership with Rakuten Viber! Now, advertisers get access to new features available on our global programmatic platform. […]

    Admixer + Rakuten Viber: What’s in it for Advertisers?

    Historically, Viber inventory has been available in Admixer ecosystem via third-party intermediaires. This caused limitations for advertisers and made it difficult to realize the full potential of this advertising channel. But we are thrilled to announce a direct partnership with Rakuten Viber! Now, advertisers get access to new features available on our global programmatic platform. […]

    Read more

    Learn how Admixer helped an Asian mobile network carrier develop a system to collect, store and analyze data from millions of customers and billions of events to achieve real-time analytics effectiveness. Does a cellular network company need a real-time data solution? The short answer: we think yes. The long answer: we have prepared a dedicated […]

      Stay updated with Admixer
      Privacy Policy