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Europe’s digital advertising market continued to grow in 2025, but the most important story is not just the size of that growth. According to IAB Europe’s AdEx Benchmark 2025 Report, the market reached €131.1 billion, growing 10.5% year over year, yet the dynamics behind this expansion show a clear structural shift. Growth is moving away […]
Europe’s digital advertising market continued to grow in 2025, but the most important story is not just the size of that growth. According to IAB Europe’s AdEx Benchmark 2025 Report, the market reached €131.1 billion, growing 10.5% year over year, yet the dynamics behind this expansion show a clear structural shift. Growth is moving away […]
For a commercial media network, ad formats are not merely creative templates. They determine which inventory can be monetized, which advertiser budgets can be captured, how relevant advertising feels to users, and how effectively campaigns can be measured. The right creative format portfolio enables the commerce media owner to monetize the entire customer journey: from […]
For a commercial media network, ad formats are not merely creative templates. They determine which inventory can be monetized, which advertiser budgets can be captured, how relevant advertising feels to users, and how effectively campaigns can be measured. The right creative format portfolio enables the commerce media owner to monetize the entire customer journey: from […]
Launching digital campaigns across a large network of websites and apps has never been simple. Every publisher has its own layout. Every app has its own screen environment. Every ad placement comes with different dimensions, available inventory, fill rates, and performance patterns. For advertisers, this creates a familiar operational problem: the more inventory they want […]
Launching digital campaigns across a large network of websites and apps has never been simple. Every publisher has its own layout. Every app has its own screen environment. Every ad placement comes with different dimensions, available inventory, fill rates, and performance patterns. For advertisers, this creates a familiar operational problem: the more inventory they want […]