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Admixer Creative Studio – creative management solution that simplifies and automates work with various types of advertising formats, significantly saving resources and increasing efficiency. Now the workflow of creating and testing creatives is as simple as possible, giving publishers and advertisers more control over the display of promo materials. Table of contents: About Admixer Creative […]
Admixer Creative Studio – creative management solution that simplifies and automates work with various types of advertising formats, significantly saving resources and increasing efficiency. Now the workflow of creating and testing creatives is as simple as possible, giving publishers and advertisers more control over the display of promo materials. Table of contents: About Admixer Creative […]
Retailers are becoming the new media giants. With access to billions of real shopper interactions — both online and in stores — they hold one of the most valuable datasets in advertising: commerce-validated first-party data. In today’s economic situation, when advertisers want more than just audience reach and impressions, but measurable outcomes, retailers’ data enables […]
Retailers are becoming the new media giants. With access to billions of real shopper interactions — both online and in stores — they hold one of the most valuable datasets in advertising: commerce-validated first-party data. In today’s economic situation, when advertisers want more than just audience reach and impressions, but measurable outcomes, retailers’ data enables […]
The digital advertising world is on the cusp of a major upheaval. Growing privacy concerns and tightening regulations are rapidly eroding the dominance of third-party cookies, the long-standing backbone of behavioral cookie targeting. This shift is pushing advertisers towards a new frontier – contextual advertising, with header bidding platforms emerging as a crucial ally in […]
A publisher's guide to thriving in the cookieless future. Learn how contextual targeting and header bidding maximize ad revenue while respecting privacy.