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Table of contents: Advertising events in Europe 2022 Advertising events in the US 2022 Advertising events in Asia and Australia 2022 As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, […]
Table of contents: Advertising events in Europe 2022 Advertising events in the US 2022 Advertising events in Asia and Australia 2022 As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, […]
Table of contents: Pod Bidding for CTV More context for Buyers User-Agent content structuring AdCOM Lists for more flexibility Admixer already supports OpenRTB 2.6 On the 12th of April IAB Tech Lab announced the finalization the OpenRTB 2.6 draft, and reported that the new standard is ready for implementation. It is really good news for […]
Table of contents: Pod Bidding for CTV More context for Buyers User-Agent content structuring AdCOM Lists for more flexibility Admixer already supports OpenRTB 2.6 On the 12th of April IAB Tech Lab announced the finalization the OpenRTB 2.6 draft, and reported that the new standard is ready for implementation. It is really good news for […]
Table of contents: Changes in Measurement and Addressability The Talent Crunch Streaming and Connected TV The importance of first-party data In February took place the 2022 IAB Annual Leadership Meeting (ALM), where industry leaders debated on the most important adtech trends and challenges. Market players were focused on programmatic trends, addressability solutions portfolio, consumer privacy […]
Table of contents: Changes in Measurement and Addressability The Talent Crunch Streaming and Connected TV The importance of first-party data In February took place the 2022 IAB Annual Leadership Meeting (ALM), where industry leaders debated on the most important adtech trends and challenges. Market players were focused on programmatic trends, addressability solutions portfolio, consumer privacy […]