Hard choice: the pros and cons of DIY SEO [Infographic]

21 January 2016

93% of online experiences begin with a search engine. SEO is the one to drive organic traffic, there is no doubt that any website needs it. However, when the time X arrives, hesitations overwhelm publisher: hiring a freelancer, outsource it with a specialized company or do it with your own hands. 

79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.

Moreover, there is a huge number of publishers who used to start their pass as an SEO-specialist are aware of the ever-changing search engine algorithms. Even though everyone still loves to tell you that in SEO, content is king, the right kind of links are proven to rule the search landscape. But link building can be a long and arduous process. You can’t just do it once and forget, so if you don’t have several additional hours in a day it is a pain.

At the same time, if you have never dealt with search engine optimization another problem arise: as soon as you begin to google it you face a brave new world of contrary recommendations, black techniques, unscrupulous specialists and overpromising services. Sooner or later, Google will definitely find out if you cheat, penalize your site, and push its rankings down to page 91. Moreover, while it is not impossible to implement SEO on your own, do-it-yourself SEO  involves tasks that when executed without professional assistance – can pose more risks and harm than good.

If you are looking to give DIY SEO a shot, take some time to do research and thoroughly understand the practice and avoid causing harm to your business. To begin with, here are some pros and cons of do-it-yourself SEO.

The_Pros_and_Cons_of_DIY_SEO

Last but not least, users who are truly driven from search engines spend lots of time on website and dive more deeply into content comparing to other channels. So publisher should never forget – the price of each impression on your website is determined by the quality of your visitors. Don’t miss a thing.

Embed from CJG Digital Marketing.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like
    How Life-Extension of 3P Cookies Will Affect the Industry? - Admixer blog

    On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023.   The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]

    How the delay in 3p cookies phase out will affect adtech industry? - Admixer blog
    Die Another Day: How Life-Extension of 3P Cookies Will Affect the Industry?

    On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023.   The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]

    Read more
    Device fingerprinting - Admixer Blog

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

    Device fingerprint - hover image - Admixer Blog
    Device Fingerprinting: Pros and Cons of the Controversial Method

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

    Read more
    Identity Graph - Admixer Blog

    Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

    User Identity Graph - Admixer Blog
    Identity Graph: What Is in It for Marketing?

    Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

    Read more

      Stay updated with Admixer
      Privacy Policy