Facebook opens the way for Header Bidding

28 April 2017

Facebook aims at further implementation of Header Bidding across mobile platforms. The recent announcement made by the company states they are opening Audience Network for publishers using Header Bidding.

Audience Network is Facebook product for extending ad campaigns onto mobile apps and websites. According to company’s latest decision, mobile publishers will now be able to use the technology of header bidding through the group of Facebook’s selected partners.

Why Header Bidding?

This is the next step in programmatic advancement. It promises increased yield and transparency. All bidders are equal, and it’s more likely to get the best deal.

Facebook explains the interest in the option with the list of its advantages:

  • The payer with the highest bid wins.
  • The fairness of prices is increased.
  • All parties are informed simultaneously.
  • There is no secret negotiations behind the auction process.

According to David Jakubowski, Head of Facebook’s Adtech, Measurement and Publisher Tools initiatives, third party middlemen to the regular programmatic selling process “make the rules and obfuscate the truth”. Hence, cutting them out while opening the way for Header Bidding will bring more profits and create overall clearness.

Future Prospects

Before launching the option on a larger scale, Facebook has tested the idea on a number of selected publishers. The reported results showed the increase in revenue between 10 and 30 per cent.

With the progression of Header Bidding, publishers will be able to get the best offer. And programmatic deals with brands are promised to become more direct and fair. Introduction of the technique will strengthen premium publishers, while establishing a safer environment for their operations.

Want to learn more?

*
*
*

Your message has been sent successfully.

You Might Also Like
Buy Ads in Likee and IMO - Admixer Partners with Bigo

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to know more about advertising opportunities, ad formats, and audiences that […]

Likee and IMO ads on Admixer - Admixer Blog
Bigo Partners with Admixer: Buy Ads on Likee and IMO Apps

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to know more about advertising opportunities, ad formats, and audiences that […]

Read more
Digital ad formats - Admixer Blog

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […]

Digital advertising formats - Admixer Blog
Digital Ad Formats Vs. COVID-19: Where to Advertise During the Pandemic

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […]

Read more
How to sell advertising space - Admixer Blog

Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it.  You are thinking in the right direction. If your website has attracted a large enough […]

How to Sell Advertising Space - Admixer Blog
How to Sell Advertising Space. A Guide for Web Publishers

Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it.  You are thinking in the right direction. If your website has attracted a large enough […]

Read more
Stay updated with Admixer