Facebook opens the way for Header Bidding

28 April 2017

Facebook aims at further implementation of Header Bidding solutions across mobile platforms. The recent announcement made by the company states they are opening Audience Network for publishers using Header Bidding.

Audience Network is Facebook product for extending ad campaigns onto mobile apps and websites. According to company’s latest decision, mobile publishers will now be able to use the technology of header bidding through the group of Facebook’s selected partners.

Why Header Bidding?

This is the next step in programmatic advancement. It promises increased yield and transparency. All bidders are equal, and it’s more likely to get the best deal.

Facebook explains the interest in the option with the list of its advantages:

  • The payer with the highest bid wins.
  • The fairness of prices is increased.
  • All parties are informed simultaneously.
  • There is no secret negotiations behind the auction process.

According to David Jakubowski, Head of Facebook’s Adtech, Measurement and Publisher Tools initiatives, third party middlemen to the regular programmatic selling process “make the rules and obfuscate the truth”. Hence, cutting them out while opening the way for Header Bidding will bring more profits and create overall clearness.

Future Prospects

Before launching the option on a larger scale, Facebook has tested the idea on a number of selected publishers. The reported results showed the increase in revenue between 10 and 30 per cent.

With the progression of Header Bidding, publishers will be able to get the best offer. And programmatic deals with brands are promised to become more direct and fair. Introduction of the technique will strengthen premium publishers, while establishing a safer environment for their operations.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    App Developer
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like

    Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […]

    NEW Admixer Update

    Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […]

    Read more

    Historically, Viber inventory has been available in Admixer ecosystem via third-party intermediaires. This caused limitations for advertisers and made it difficult to realize the full potential of this advertising channel. But we are thrilled to announce a direct partnership with Rakuten Viber! Now, advertisers get access to new features available on our global programmatic platform. […]

    Admixer + Rakuten Viber: What’s in it for Advertisers?

    Historically, Viber inventory has been available in Admixer ecosystem via third-party intermediaires. This caused limitations for advertisers and made it difficult to realize the full potential of this advertising channel. But we are thrilled to announce a direct partnership with Rakuten Viber! Now, advertisers get access to new features available on our global programmatic platform. […]

    Read more

    Learn how Admixer helped an Asian mobile network carrier develop a system to collect, store and analyze data from millions of customers and billions of events to achieve real-time analytics effectiveness. Does a cellular network company need a real-time data solution? The short answer: we think yes. The long answer: we have prepared a dedicated […]

      Stay updated with Admixer
      Privacy Policy