Google promises to help publishers when the blocking starts

2 June 2017

Remember how everyone talked about Google Chrome in-built ad blocker? At the time, the company made no official statements and left us waiting. And now we have some first-hand info. Google’s official representatives have shared how they are working in the direction.

Google’s Senior Vice President Sridhar Ramaswamy has explained their next steps towards improving user experience with ads in his latest post on the corporate blog. Ads are vital for content creators to stay afloat and continue their work. Extra annoying ads, that interrupt, distract or clutter, force viewers to block all of them. Major market players unite to find the win-win solution.

anoying on mobile

Which ads are bad?

In their previous statements, Google confirmed their cooperation with the Coalition for Better Ads. They will continue supporting the Better Ads Standards, as developed by the group. The ads that do not fit into the standards are planned to be filtered out. The process will unroll once Google stops showing these raindrops on the parade of ads in Chrome browser. With that, Google promises publishers the tools to prepare.

google announce

Self-control gets easier

The new Ad Experience Report is the tool that publishers can use to check if their ads can be labeled as unacceptable. Furthermore, publishers who were informed on their ads being blocked can see videos and screenshots of offending ads, so that they could fix the issue. After the fix, publishers can request a review and step back into the ranks.

 

 

Direct pay instead of ad revenue

One more product that Google has announced is Funding Choices. The solution is now in beta. Once it’s rolled out, it’s thought to provide visitors using third-party ad blocker with an alternative. They can either enable the ads on the site or pay for a pass to the ad-free viewing of the site by means of Google Contributor.

Given the huge role of Google on the market, we can be sure that their current decisions will shape the industry in the future. Stay tuned and follow the further developments with us.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like
    How Life-Extension of 3P Cookies Will Affect the Industry? - Admixer blog

    On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023.   The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]

    How the delay in 3p cookies phase out will affect adtech industry? - Admixer blog
    Die Another Day: How Life-Extension of 3P Cookies Will Affect the Industry?

    On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023.   The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]

    Read more
    Device fingerprinting - Admixer Blog

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

    Device fingerprint - hover image - Admixer Blog
    Device Fingerprinting: Pros and Cons of the Controversial Method

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

    Read more
    Identity Graph - Admixer Blog

    Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

    User Identity Graph - Admixer Blog
    Identity Graph: What Is in It for Marketing?

    Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

    Read more

      Stay updated with Admixer
      Privacy Policy