How to create a banner with a 8% CTR?

24 May 2016

The main purpose of a banner is to catch user`s eye and attract his attention to go to the advertiser’s website. The case of Renault campaign reflects the approach to reaching high KPIs.

Ad Format

The nonstandard format Floor Ad was chosen for Renault Duster launch in Ukraine. This is a rich-media ad, which fills 100% of screen width and has 90 px height in the initial state. Banner is set up (400 px) for rollover. The advertiser is able to add a video or interactive elements in banner`s panel.

In the initial position this format is not intrusive, and user only has to mouse over the banner to draw its attention. For Renault Admixer creative team chose a dark background with yellow arrow informing the user that the banner is not static. This ad has concise and clear advertising message.

Interactivity

As most of the banners are static or implemented with poor animation, it is natural that users are used to ignoring it. But in this case expanding dynamic elements immediately catch user’s attention: Duster rides through the mountains at high speed. The solution is simple but fresh. It stands out among the competitors.

Advertisers are able to increase the number of clicks to website engaging users. Renault used this feature to show the advantages of its new model. User can switch the color of the car (available in black, white and dark green body color), look inside the passenger compartment and in the trunk.

pasted image 0

Understandable target actions

Banner includes links to target landing pages: registration for a test drive, brochure and price list. Ad brings together the emotional (thirst for adventure) and rational (linking to the desired section) components. The main principle is to interest user and made him do an action.

Live demo

Admixer.Creatives offers technology to allows brands to produce creative online advertising for any devices within minutes. To know more – visit our website.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    App Developer
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like
    header-biddign-data-privacy

    Data has become an incredibly valuable asset, especially in the hands of reliable publishers. Advertisers rely on insights into audience behavior and interests to refine their campaigns. However, navigating the balance between monetizing this data and safeguarding user privacy in advertising, all while complying with increasingly stringent regulations, is vital. Header bidding, while increasing revenue […]

    header-biddign-data-privacy
    Data Privacy in Advertising: Ensuring Compliance and User Trust

    Learn how publishers can navigate header bidding while safeguarding user privacy. Explore strategies for compliance, consent, and building trust in data-driven advertising.

    Read more
    Admixer.HB+ updates for cookieless era

    Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline operations and revenue management. These updates are crucial as the industry rapidly moves away from third-party cookies and towards a greater emphasis on […]

    Admixer.HB+ updates for cookieless era
    admixer.hb-header-bidding-update-cookieless

    Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline operations and revenue management. These updates are crucial as the industry rapidly moves away from third-party cookies and towards a greater emphasis on […]

    Read more
    client-side-server-side-header-bidding

    Header bidding was an industry earthquake. Suddenly you were able to sell those precious ad spots one buyer at a time. Instead, you could hold an auction in real time with ad partners fighting to reach your visitors. However, all header bidding platform options aren’t created equal. Get ahead of the game by mastering the […]

    client-side-server-side-header-bidding
    Client-Side vs. Server-to-Server Header Bidding: Your Action Plan

    Header bidding comparing client-side and server-to-server

    Read more

      Stay updated with Admixer
      Privacy Policy