How to create a banner with a 8% CTR?

24 May 2016

The main purpose of a banner is to catch user`s eye and attract his attention to go to the advertiser’s website. The case of Renault campaign reflects the approach to reaching high KPIs.

Ad Format

The nonstandard format Floor Ad was chosen for Renault Duster launch in Ukraine. This is a rich-media ad, which fills 100% of screen width and has 90 px height in the initial state. Banner is set up (400 px) for rollover. The advertiser is able to add a video or interactive elements in banner`s panel.

In the initial position this format is not intrusive, and user only has to mouse over the banner to draw its attention. For Renault Admixer creative team chose a dark background with yellow arrow informing the user that the banner is not static. This ad has concise and clear advertising message.

Interactivity

As most of the banners are static or implemented with poor animation, it is natural that users are used to ignoring it. But in this case expanding dynamic elements immediately catch user’s attention: Duster rides through the mountains at high speed. The solution is simple but fresh. It stands out among the competitors.

Advertisers are able to increase the number of clicks to website engaging users. Renault used this feature to show the advantages of its new model. User can switch the color of the car (available in black, white and dark green body color), look inside the passenger compartment and in the trunk.

pasted image 0

Understandable target actions

Banner includes links to target landing pages: registration for a test drive, brochure and price list. Ad brings together the emotional (thirst for adventure) and rational (linking to the desired section) components. The main principle is to interest user and made him do an action.

Live demo

Admixer.Creatives offers technology to allows brands to produce creative online advertising for any devices within minutes. To know more – visit our website.

Want to learn more?

*
*
*

Your message has been sent successfully.

You Might Also Like
Buy Ads in Likee and IMO - Admixer Partners with Bigo

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to know more about advertising opportunities, ad formats, and audiences that […]

Likee and IMO ads on Admixer - Admixer Blog
Bigo Partners with Admixer: Buy Ads on Likee and IMO Apps

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to know more about advertising opportunities, ad formats, and audiences that […]

Read more
Digital ad formats - Admixer Blog

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […]

Digital advertising formats - Admixer Blog
Digital Ad Formats Vs. COVID-19: Where to Advertise During the Pandemic

As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […]

Read more
How to sell advertising space - Admixer Blog

Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it.  You are thinking in the right direction. If your website has attracted a large enough […]

How to Sell Advertising Space - Admixer Blog
How to Sell Advertising Space. A Guide for Web Publishers

Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it.  You are thinking in the right direction. If your website has attracted a large enough […]

Read more
Stay updated with Admixer