Hybrid programmatic lets you get the highest price on your ad space

5 September 2017

What if every time you need to make a choice you could let the system just calculate what’s more favourable for you? Hybrid programmatic is our offer to publishers who want to get the best of different monetization technologies.

Tech innovations, intended to help websites increase their ad revenue, may become a problem on their own. Publishers of a smaller size don’t have the resources to run complicated mechanisms of ad buying. They may lack the understanding of all technologies and their set up process.

Choosing the right ad tech vendor and the fitting technology requires from publishers to look through all the info on different options and select the best one.

First, we had direct deals, then real-time bidding, then header bidding. Is new always better? How to get the advantages that get lost with the transition to a new format of monetization?

Hybrid Programmatic combines RTB auctions and multiple Header Bidders!

Admixer has come to the simplest conclusion there is. You shouldn’t say no to any opportunity. We let publishers offer their web space through different bidding channels at once. Each type of bidding lets you get the highest price on your impression through an auction. The process of choosing the higher one between the two is fully automated!

This year we presented the idea of Hybrid Programmatic on the market. Our Head of Programmatic, Yaroslav Kholod, was one the speakers at Ad Summit in Kyiv, where he shared the idea of hybrid technology within the list of HB and RTB integration options.

Here’s how it works.

  1. First we get the best RTB bidder.
  2. Then we get the best HB bidder.
  3. Lastly, we compare the two at our server, and the bidder with a higher bid wins.

We give an additional technical explanation and auction samples on Admixer website.

hybrid programmatic auction

An example of Hybrid auction, where HB bidder wins.

Let the system choose for you. Admixer managers will guide you through the starting point and provide you with all additional info. In particular, you can learn what combinations we offer. Get your best revenue from a number of header bidders, combine it with real time bidding and sell the remnant inventory to external monetization sources. We are certified to connect publishers to DoubleClick AdExchange for the bulk inventory selling.

There’s no additional cost for switching to the hybrid model. No increased latency, everything happens on our ad server. And, of course,  you’ll get the friendliest advising from our support team.

Learn more on our website!

button

Want to learn more?

*
*
*

Your message has been sent successfully.

You Might Also Like
Ad serving basics- Admixer blog

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

Ad serving basics- Thumb Admixer blog
Ad Serving Basics: Connections Between Advertisers and Publishers

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […]

Read more
Programmatic evolution - Admixer Blog

Acknowledging the rise of programmatic, brands are competing for talents and move programmatic capabilities in-house. Nestlé puts a heavy emphasis on this media buying strategy. In 2019, they created the Global Digital Media Center of Competencies, dedicated to establishing quality standards for supply and media trading.  To learn more about their efforts and investigate the […]

Programmatic evolution thumbnail - Admixer Blog
The Evolution of Programmatic: Key Opportunities for Brands [Nestlé Experience]

Acknowledging the rise of programmatic, brands are competing for talents and move programmatic capabilities in-house. Nestlé puts a heavy emphasis on this media buying strategy. In 2019, they created the Global Digital Media Center of Competencies, dedicated to establishing quality standards for supply and media trading.  To learn more about their efforts and investigate the […]

Read more
Likee and IMO ads on Admixer - Admixer Blog

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to know more about advertising opportunities, ad formats, and audiences that […]

Likee and IMO ads on Admixer - Admixer Blog
Bigo Partners with Admixer: Buy Ads on Likee and IMO Apps

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to know more about advertising opportunities, ad formats, and audiences that […]

Read more
Stay updated with Admixer