Join ads.txt initiative with ease and benefit now

3 October 2017

Admixer has joined the ad platforms that require ads.txt integration from their partners. We want to explain publishers why they need to cooperate and how to start.

The preconditions for ads.txt idea are two major tendencies – world trend of data source equality and the strive for transparency.

Ad industry needs it to reduce the volume of fraudulent traffic. As for the buy side, it’s obvious. Buyers are eager to optimize their spends and know exactly what inventory they are buying.

Premium publishers have all the reasons to go for it, since ad fraud lessens the value of their inventory. Clear buying process benefits those that have quality inventory to offer.

Tips for publishers

  • Ad buyers want to buy high-quality and safe traffic. They will soon start cutting off publishers that don’t use ads.txt. The sooner you start using it, the more time you’ll have to deal with all the tech issues.
  • Use specs and guides. Ads.txt is not technically complex. It’s a plain text file and all you need to know is its structure.
  • Cooperate with SSPs. Ads.txt system requires all units to act jointly. If this joint cooperation doesn’t go smoothly, any link can take a hit.

What is ads.txt in general

Ads.txt is a text file that hosts the list of publisher’s authorized ad sellers.

It’s based on IAB specs, so the creation of the file is unified for every publisher.

The most general process of ads.txt integration is as follows:

  • Gather the list of all sellers of your inventory: ad networks, ad exchanges, SSPs.
  • Formalize it – a line in the list should contain seller’s domain, publisher’s ID within this seller’s system and their relationship type.
  • Host the file on your main domain – and not on subdomains, this is important. Example: yourdomain.com/ads.txt.

The structure of the file

The line for the ads.txt file you get from us contains three fields separated by commas:

Field #1: Admixer domain name.

Field #2: Your Subscription ID within our ad system.

Field #3: The type of relationship – ‘DIRECT’ or ‘RESELLER’.

get admixer id ads.txt

Get Admixer ready-made line for your ads.txt file in the settings

We urge all of our direct publishers to join the initiative. To help our partners, we made it easy for everyone to quickly access their Subscription ID within our system from the Personal settings.

Before we perform further ad transactions, we run our crawler to make sure you have listed Admixer as your seller. It’s not mandatory, but only for now. The initiative got its support from Google, so we can expect an increased volume of its integration.

Start now, use our help and get ready for the future of transparent ad buying!

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    App Developer
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like

    On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]

    Leveraging Tech Stack for Developing Markets: Main Takeaways from Elena Podshuveit at Adsider Live

    On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]

    Read more

    Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]

    What is Geofencing? How to Use Geofencing vs Geo-Targeting?

    Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]

    Read more
    Admixer Media Buying - Admixer blog

    Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.

    Media Buying Guide - Admixer blog
    Media Buying: An Industry Guide

    Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.

    Read more

      Stay updated with Admixer
      Privacy Policy