8 hightlights from KPCB’s Internet trends 2016 for digital ad industry
If you don’t have time and power to look through 213 beautiful slides by Marry Meeker, this post is just for you. So here’s the main points.
- Growth rate of Internet users continues to decrease:
2. The main driver of growth is mobile consumption:
3. However, Internet advertising expenses grow dramatically:
4. USA internet advertising market is estimated up to $60B
5. Facebook and Google drive 76% of internet advertising growth
6. But China is the leader in money spending:
7. Ads works, but there are sirious obstacles:
8. Ad blocking is one of them:
Need more? Here’s the full report