8 hightlights from KPCB’s Internet trends 2016 for digital ad industry

2 June 2016

If you don’t have time and power to look through 213 beautiful slides by Marry Meeker, this post is just for you. So here’s the main points. 

  1. Growth rate of Internet users continues to decrease:

Global internet users growth

2. The main driver of growth is mobile consumption:
time spend and ad spend by channel

3. However, Internet advertising expenses grow dramatically:
marketing channel advertising expances growth

4. USA internet advertising market is estimated up to $60B
usa internet advertising growth

5. Facebook and Google drive 76% of internet advertising growth
google and facebook share

6. But China is the leader in money spending:
china advertising spend

7. Ads works, but there are sirious obstacles:
video ads obstacles

8. Ad blocking is one of them:
ad blocking

Need more? Here’s the full report

2016 Internet Trends Report from Kleiner Perkins Caufield & Byers
Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    App Developer
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like

    Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […]

    NEW Admixer Update

    Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […]

    Read more

    Historically, Viber inventory has been available in Admixer ecosystem via third-party intermediaires. This caused limitations for advertisers and made it difficult to realize the full potential of this advertising channel. But we are thrilled to announce a direct partnership with Rakuten Viber! Now, advertisers get access to new features available on our global programmatic platform. […]

    Admixer + Rakuten Viber: What’s in it for Advertisers?

    Historically, Viber inventory has been available in Admixer ecosystem via third-party intermediaires. This caused limitations for advertisers and made it difficult to realize the full potential of this advertising channel. But we are thrilled to announce a direct partnership with Rakuten Viber! Now, advertisers get access to new features available on our global programmatic platform. […]

    Read more

    Learn how Admixer helped an Asian mobile network carrier develop a system to collect, store and analyze data from millions of customers and billions of events to achieve real-time analytics effectiveness. Does a cellular network company need a real-time data solution? The short answer: we think yes. The long answer: we have prepared a dedicated […]

      Stay updated with Admixer
      Privacy Policy