Three reasons to rely on ad tech vendors

24 May 2017

Publishers may often express dissatisfaction at their experience with ad tech vendors. Yet they don’t rush the farewell. And there are several reasons why.

Ad tech vendors: can’t live with them, can’t live without them. At least, that’s how most publishers think. The issues that publishers have with the ad tech vendors are rather typical: pages are slowed down, revenue is cut, integration is complex and trust is fragile.

However, most publishers choose to work on their relationship, and turning to vendors remains a favourable option. So what are the advantages that ad tech vendors offer?

handshake

1) Adaptiveness to the market.

Ad serving may be a fickle field. Outsourcing provides you not only with someone to hold liable, but also with the dynamic data base. In particular, vendors are better at detecting bad ads, as they can analyze impressions from a number of clients.

 

2) Time and cost efficiency.

Publishers are more likely to outsource their ad serving, because they simply don’t want to keep staff for constant monitoring and adjustments. They would rather turn to outside specialists for a swift fix. The cost efficiency of building up one’s own capabilities is also questionable. The money saved will be needed to pay for the work of engineers and for the servers.

gear

3) Technical capabilities.

Most publishers do not possess required technical tools. And there is little justification for publishers to introduce them in terms of budget planning. Moreover, there might be technical issues infringing publishers’ operations that they would not be able to solve on their own.

To sum up, experts recommend to publishers that they continue working with vendors. Building one’s own products is likely to take a long time and the market climate may change by then. In the context of such needed cooperation, one more advise is for both parties to hold an open dialogue, while considering the needs of each other.

Want to learn more?
Tell us your needs, and we'll help you pick solutions that best fit you

    Please select the request that best describes your needs

    *

    *

    *

    Website Privacy Policy

    You Might Also Like
    Rich media ads - Admixer Blog

    Long passed the days when you could engage users with a simple banner and plain advertising. The users matured with the market, and as online media got oversaturated with advertising, users developed ad fatigue or banner blindness.  An average Internet user is exposed to 1,707 banner ads in one month, while the average click-through rate […]

    Mobile DSP - Admixer Blog

    The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally.  In-app provides excellent reach and highly engaging ad formats to advertisers, and the […]

    Mobile DSP Thumb - Admixer Blog
    Mobile DSP: A Gateway To In-App Advertising

    The mobile-first future came faster than expected. The pandemic and ongoing lockdowns dramatically shifted consumer preferences. While practicing social distancing, people resorted to their smartphones for work, entertainment and socialization. The daily time spent in-app increased to 3 hours 40 minutes globally.  In-app provides excellent reach and highly engaging ad formats to advertisers, and the […]

    Read more
    Stay updated with Admixer