Why you need Programmatic in-house

27 November 2016

So, we noticed that we’re finishing almost all our articles with something like “hop on”, “catch up”, “before it’s not too late” or “stop being a dinosaur”. Of course, no one can move as fast as digital advertising world is evolving.

So we’re all often feeling ourselves like Alice from ‘Through the Looking Glass’: “it takes all the running you can do, to keep in the same place”. One of the reasons is phenomena like programmatic advertising that has just appeared, but already stopped being something new.

Today statistics shows that only 13% of advertisers, 8% of publishers and 7% of media agencies claiming that they are not using programmatic technology. At least at loud.
Thus almost all stakeholders are developing their future plans based on or at least taking into account programmatic solutions.

Ok, so we talked about the reasons and benefits here, reduction of wastage, an increase in ROI, transparency, effectiveness, etc. But with great power comes great responsibility, and with those benefits comes a challenge. And in the same time programmatic is not just an option anymore, walking zero steps towards it equals to huge step back in the digital world and step forward to be even more obsolete and irrelevant.

The first problem that occurs is to find a right person with right skills. Without right expertise, the experience won’t be successful. Thus, even though everyone is investing in it or pretending by constantly talking about it, the majority of advertising transaction is still manual. That’s an answer for those who’re constantly talking about machines replacing humans.

The second issue that is on everyone’s mind is data quality. First, second or third party data and how much qualities control you can get. You’re basically agreeing to pay for advertising and at the same time can’t be sure where your ads will be displayed. No one wants to be associated with low-quality ad spaces.

And despite all listed above, it seems that all stakeholders are investing in programmatic advertising – 87% of advertisers, 92% of publishers and 93% of media agencies.

The answer to those concerns can be bringing programmatic in-house, the solution gives the ability to have full control over the data and personalized advertising. In-house can bring more transparency integration and control over campaigns. It also provides with the ability to better monetize inventory and efficiency in the sales process. It will definitely lead to a rethinking of the whole structure of spends, advertising organization, and data management.

Programmatic in-house teams

After a short time, the outcome is improved campaign performance and built team knowledge, better unique data management. Agencies will obtain greater control, better targeting and better usage of their unique data which will reduce media waste, and publishers with an in-house strategy will increase inventory control and trading and operational efficiencies.
Think about the audience and a goal, and as a result use programmatic in-house as a strategic tool, choose a model, set up data strategies and finally engage with us to increase a result of all listed above.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like
    How Life-Extension of 3P Cookies Will Affect the Industry? - Admixer blog

    On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023.   The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]

    How the delay in 3p cookies phase out will affect adtech industry? - Admixer blog
    Die Another Day: How Life-Extension of 3P Cookies Will Affect the Industry?

    On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023.   The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]

    Read more
    Device fingerprinting - Admixer Blog

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

    Device fingerprint - hover image - Admixer Blog
    Device Fingerprinting: Pros and Cons of the Controversial Method

    Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]

    Read more
    Identity Graph - Admixer Blog

    Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

    User Identity Graph - Admixer Blog
    Identity Graph: What Is in It for Marketing?

    Marketers are facing an identity crisis propelled by cookies turning obsolete and Apple’s ATT coming into force. In light of the fading addressability, the identity graph provides time-honored stability as well as new exciting opportunities.  With the rise of people-oriented marketing, identity graphs have become the foundation of identifying people across channels and devices. They […]

    Read more

      Stay updated with Admixer
      Privacy Policy