Programmatic IO 2022 Programmatic IO 2022

Our introduction for everyone who’s new to ad exchange

13 October 2017

Do you like The Wall Street movie? It sure makes trading exchanges look fun, but doesn’t quite explain them. Digital ad exchange comes from the primer exchange principles. We’ll explain its basics below.

What’s an exchange?

Any exchange is a place for items trading. The role of an exchange is to organize the process, make sure it’s fair and notify the buyers on prices.

What is sold and bought on an ad exchange?

Items, that get traded in this case, are places on websites and in apps, where ads can be displayed. Ad agencies and brand owners make bids on the opportunity to show their advertising.

What are the sides?

Advertisers and ad agencies are the buy side to the ad exchange. And website owners are the sell side. Smaller players on both sides use vendors, which connect them to the ad exchange and support during exchange operations.

The buy side with the demand uses DSPs. The sell side with the supply uses SSPs.

How ad exchanges and ad networks are different?

Ad Exchanges Ad Networks
Run real-time auctions. Gather the inventory first and then sell.
Buy and sell per impression. Buy and sell in packages.
Connect directly. Work with multiple vendors.

This creates additional advantages of buying through an ad exchange:

  • Competition in the auction raises CPM for publishers.
  • Advertisers get only the inventory they need, outside the package.
  • More light is shed as to who buyers and sellers are.

ad exchange

Starting as a certified Google AdExchange partner, Admixer has grown itself from an ad network into an ad exchange. So we know the practical benefits of moving in this direction. Advanced ad exchanges, like ours, allow you to monitor and optimize your bids. You can whitelist or blacklist certain monetization sources or advertisers. And finally, you get visualized statistics and detailed reporting.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    App Developer
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like
    Data Architecture Optimization Case

    Admixer Development Team helps advertisers and publishers to overcome technical difficulties in development of their in-house solutions. The most common problem for media companies is handling large amounts of data. Building the right solution in this area can save a lot of money and resources and significantly increase operational efficiency. Admixer, having great experience in […]

    Data Architecture Optimization
    AdTech custom development: Simpals Data Architecture Optimization Case

    Admixer Development Team helps advertisers and publishers to overcome technical difficulties in development of their in-house solutions. The most common problem for media companies is handling large amounts of data. Building the right solution in this area can save a lot of money and resources and significantly increase operational efficiency. Admixer, having great experience in […]

    Read more
    Ad Tech Events 2022

    Table of contents: Advertising events in Europe 2022 Advertising events in the US 2022  Advertising events in Asia and Australia 2022 As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, […]

    Ad Tech events 2022
    Ad Tech Events 2022

    Table of contents: Advertising events in Europe 2022 Advertising events in the US 2022  Advertising events in Asia and Australia 2022 As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, […]

    Read more
    OpenRTB Version 2.6

    Table of contents: Pod Bidding for CTV More context for Buyers  User-Agent content structuring AdCOM Lists for more flexibility Admixer already supports OpenRTB 2.6 On the 12th of April IAB Tech Lab announced the finalization the OpenRTB 2.6 draft, and reported that the new standard is ready for implementation. It is really good news for […]

    OpenRTB version 2.6
    OpenRTB 2.6 is ready for implementation. What is new in this version of protocol?

    Table of contents: Pod Bidding for CTV More context for Buyers  User-Agent content structuring AdCOM Lists for more flexibility Admixer already supports OpenRTB 2.6 On the 12th of April IAB Tech Lab announced the finalization the OpenRTB 2.6 draft, and reported that the new standard is ready for implementation. It is really good news for […]

    Read more

      Stay updated with Admixer
      Privacy Policy