Our introduction for everyone who’s new to ad exchange

13 October 2017

Do you like The Wall Street movie? It sure makes trading exchanges look fun, but doesn’t quite explain them. Digital ad exchange comes from the primer exchange principles. We’ll explain its basics below.

What’s an exchange?

Any exchange is a place for items trading. The role of an exchange is to organize the process, make sure it’s fair and notify the buyers on prices.

What is sold and bought on an ad exchange?

Items, that get traded in this case, are places on websites and in apps, where ads can be displayed. Ad agencies and brand owners make bids on the opportunity to show their advertising.

What are the sides?

Advertisers and ad agencies are the buy side to the ad exchange. And website owners are the sell side. Smaller players on both sides use vendors, which connect them to the ad exchange and support during exchange operations.

The buy side with the demand uses DSPs. The sell side with the supply uses SSPs.

How ad exchanges and ad networks are different?

Ad Exchanges Ad Networks
Run real-time auctions. Gather the inventory first and then sell.
Buy and sell per impression. Buy and sell in packages.
Connect directly. Work with multiple vendors.

This creates additional advantages of buying through an ad exchange:

  • Competition in the auction raises CPM for publishers.
  • Advertisers get only the inventory they need, outside the package.
  • More light is shed as to who buyers and sellers are.

ad exchange

Starting as a certified Google AdExchange partner, Admixer has grown itself from an ad network into an ad exchange. So we know the practical benefits of moving in this direction. Advanced ad exchanges, like ours, allow you to monitor and optimize your bids. You can whitelist or blacklist certain monetization sources or advertisers. And finally, you get visualized statistics and detailed reporting.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    App Developer
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like

    On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]

    Leveraging Tech Stack for Developing Markets: Main Takeaways from Elena Podshuveit at Adsider Live

    On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]

    Read more

    Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]

    What is Geofencing? How to Use Geofencing vs Geo-Targeting?

    Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]

    Read more
    Admixer Media Buying - Admixer blog

    Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.

    Media Buying Guide - Admixer blog
    Media Buying: An Industry Guide

    Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.

    Read more

      Stay updated with Admixer
      Privacy Policy