Why use holistic optimization to raise monetization revenue
The market of website monetization now offers highly advanced tools. Ads popping out of nowhere to force users into paying attention is the thing of the past. New technologies let you act smart.
Since Google stepped in to regulate user consumption of ads, it’s in the interest of publishers to make sure that their ads do not fall under unwelcome categories. Once the websites are cleared out of advertising that practically jumps on users, publishers will need another way to get the best revenue they can from their web space.
Using pop-ups is not an option anymore
Google’s annual ad revenue and Chrome’s share on the browser market set the perfect background for the promotion of Google’s own ad filtering solution. Due to its leading position within the industry, Google has the power to shape it.
69% of users said they installed ad blockers to avoid intrusive or annoying ads. These quality characteristics have been turned by the Coalition for Better Ads into the standards, that don’t allow autoplay video with sound, pop-up, prestitial and large sticky ads. Basically, the ads that hamper a consumer to get to the content.
Publishers with less resources are worrying they will have a hard time with the monetization.
How to use complex technology for boosting your revenue.
Admixer offers to its publishers a “holistic” monetization. We’ve developed an advanced platform for the comprehensive selling of your web space to the demand side.
Here’s what you can do instead of using ads that annoy users:
- Distribute your inventory both among direct advertisers and external monetization sources.
- Connect to private marketplaces, RTB auctions and DoubleClick Ad Exchange.
- Offer your inventory to multiple Header Bidders.
Sounds complex. The good news is that ad tech specialists usually offer their help in setting up procedures as a service. In particular, they can explain how to set monetization priorities, so that the first buyers in line give you the most profit and your remnant inventory still brings money. You can also check this info on Admixer website.
Admixer clients show at least 20% revenue growth through the optimization itself. For all newcomers, we offer a free service pack to try out our holistic monetization approach and get familiar with the complex optimization technology.