Admixer International Summit 2018: charting the new horizon
Top managers of the Admixer Group’s regional, product, and service directions have held an international summit in Georgia to align development strategy, share experience, and establish new business directions, as well as to introduce the Admixer Technologies updated product line.
The Admixer Group, founded in 2008 in Ukraine, has notably expanded its geography: over the past 10 years, it has opened new offices in Kazakhstan, Russia, Belarus, Latvia, and Georgia. All regional offices work, first of all as, as sales houses that offer access to the premium inventory. Besides, they build advertising networks, which work with local publishers directly, and are official resellers of software products developed by Admixer Technologies.
Admixer Technologies currently introduce a full-fledged technical ecosystem for all AdTech market participants – advertisers, publishers, media buyers, etc., as well as Enterprise-level products for organizing AdTech business.
Most of the products, introduced at the summit, are aimed at advertisers:
TradeDesk is a platform for direct and RTB inventory buying, that includes a range of tools helping to target advertisements on the audience you need as accurately as possible. One of the tools is Admixer.DMP, which provides access to data from many sources of information about users and their behavior. Currently, DMP is available for some of those who are using the Admixer products line. More third-party sources from all over the world are scheduled to be connected by the end of the year.
The Admixer.TradeDesk official launch is planned for July 2018 in Ukraine, and during the third quarter of the year in the regional offices and worldwide.
Also, Admixer Technologies is to introduce several updates for Admixer.Publisher adserver: a possibility to manage mobile apps in line with mobile SDK, and solutions for Header Bidding that includes its own HB Wrapper with seamless connection to Admixer.AdExchange. A complex Platform for the most efficient monetization of any inventory type will come on the market in the near future.
A completely new product – an HTML5 video player called Player.Best by Admixer will be released in the third quarter of 2018. It will allow publishers not only to show their own video content but also to efficiently monetize it with Video Bidding or by tag integrations.
To introduce the updated product line to new markets successfully, Admixer starts a Partnership Program aimed, first of all, to its own regional offices, but it also allows third-party companies to become an official Resellers in their own regions. The Reseller status allows having the exclusive or partially exclusive rights to sell the Admixer Technologies’ products and to have access to service directions expertise as well as Admixer Group’s numerous international partnerships.