News & Updates

As part of the programmatic ecosystem, the DSP, the SSP and the Ad exchange are cooperating closely. But, what is the difference among them, how works the real-time bidding and what do they have to do with it? The three players of RTB Real Time Bidding is an auction technique of buying and selling advertising […]

DSP vs SSP: What Is the Difference?

As part of the programmatic ecosystem, the DSP, the SSP and the Ad exchange are cooperating closely. But, what is the difference among them, how works the real-time bidding and what do they have to do with it? The three players of RTB Real Time Bidding is an auction technique of buying and selling advertising […]

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On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]

Leveraging Tech Stack for Developing Markets: Main Takeaways from Elena Podshuveit at Adsider Live

On September 16, Admixer hosted Adsider LIVE: Programmatic Spend Conference, where Elena Podshuveit, Chief Products Officer, presented our tech solutions along with case-studies on building an independent local ad ecosystem and gave out tips on how to make it on your market. Emerging Markets Challenges In 2021 Elena went over the two main challenges for […]

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Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]

What is Geofencing? How to Use Geofencing vs Geo-Targeting?

Location data is a powerful instrument for increasing the efficiency of an advertising campaign. Services that allow advertisers to get closer to customers in a specified location can significantly change the engagement. This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]

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Admixer Media Buying - Admixer blog

Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.

Media Buying Guide - Admixer blog
Media Buying: An Industry Guide

Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry.

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3rd party cookie phase out - Admixer blog

On March 30, the Admixer team rolled out solutions that will help online publishers to save their advertising revenues after the elimination of 3rd-party cookies at the beginning of 2022.  Yaroslav Kholod, Director of Programmatic Operations, Elena Podshuveit, Chief Products Officer, and Ivan Fedorov, New Businesses Director, presented Admixer solutions that will help the industry […]

3rd party cookies phase out Thumb -Admixer blog
How Publishers Should Prepare for the Phase-Out of 3rd-Party Cookies? Key Webinar Takeaways

On March 30, the Admixer team rolled out solutions that will help online publishers to save their advertising revenues after the elimination of 3rd-party cookies at the beginning of 2022.  Yaroslav Kholod, Director of Programmatic Operations, Elena Podshuveit, Chief Products Officer, and Ivan Fedorov, New Businesses Director, presented Admixer solutions that will help the industry […]

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Dynamic Creatives Admixer

Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell  Dynamic creative optimization is a […]

DCO - Admixer blog
Dynamic Creative Optimization Now In Admixer.DSP

Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell  Dynamic creative optimization is a […]

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