Programmatic IO 2022 Programmatic IO 2022

News & Updates

Ad Tech Events 2022

As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, agencies, and ad tech guys will finally meet offline. We gathered the most promising Ad Tech events 2022 where you can […]

Ad Tech events 2022
Ad Tech Events 2022

As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, agencies, and ad tech guys will finally meet offline. We gathered the most promising Ad Tech events 2022 where you can […]

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OpenRTB Version 2.6

On the 12th of April IAB Tech Lab announced the finalization the OpenRTB 2.6 draft, and reported that the new standard is ready for implementation. It is really good news for all industry players, because the current version of OpenRTB protocol is utterly outdated, and lowers the effectiveness of programmatic trading. With the new version […]

OpenRTB version 2.6
OpenRTB 2.6 is ready for implementation. What is new in this version of protocol?

On the 12th of April IAB Tech Lab announced the finalization the OpenRTB 2.6 draft, and reported that the new standard is ready for implementation. It is really good news for all industry players, because the current version of OpenRTB protocol is utterly outdated, and lowers the effectiveness of programmatic trading. With the new version […]

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In February took place the 2022 IAB Annual Leadership Meeting (ALM), where industry leaders debated on the most important adtech trends and challenges. Market players were focused on programmatic trends, addressability solutions portfolio, consumer privacy frameworks and technologies. Also were taken into account the talent crisis in the digital industry, the growth of Connected TV, […]

iab alm 2022 - Admixer blog
IAB ALM 2022: From the Pivot to Privacy

In February took place the 2022 IAB Annual Leadership Meeting (ALM), where industry leaders debated on the most important adtech trends and challenges. Market players were focused on programmatic trends, addressability solutions portfolio, consumer privacy frameworks and technologies. Also were taken into account the talent crisis in the digital industry, the growth of Connected TV, […]

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Admixer Year in Review - Admixer Blog

Holidays are an excellent time to reflect on key insights and takeaways, so the Admixer team reflects on the passing year. 2020 posed some challenges for the digital advertising industry, and in 2021 we dealt with the consequences of these challenges and changes: the zenith of the era of cookies and other identifiers (IDFA, GAID), […]

Admixer Year in Review - Admixer Blog
year-review-2021

Holidays are an excellent time to reflect on key insights and takeaways, so the Admixer team reflects on the passing year. 2020 posed some challenges for the digital advertising industry, and in 2021 we dealt with the consequences of these challenges and changes: the zenith of the era of cookies and other identifiers (IDFA, GAID), […]

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With the growth of the mobile market and the broader use of mobile advertising, the demand for more sophisticated technologies is also increasing. In today’s mobile advertising industry, programmatic is one of the urgent topics. In short, programmatic advertising is a way to automatically buy and optimize digital marketing campaigns rather than buying directly from […]

A Quick Guide To Mobile Programmatic Advertising

With the growth of the mobile market and the broader use of mobile advertising, the demand for more sophisticated technologies is also increasing. In today’s mobile advertising industry, programmatic is one of the urgent topics. In short, programmatic advertising is a way to automatically buy and optimize digital marketing campaigns rather than buying directly from […]

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As part of the programmatic ecosystem, the DSP, the SSP and the Ad exchange are cooperating closely. But, what is the difference among them, how works the real-time bidding and what do they have to do with it? The three players of RTB Real Time Bidding is an auction technique of buying and selling advertising […]

DSP vs SSP: What Is the Difference?

As part of the programmatic ecosystem, the DSP, the SSP and the Ad exchange are cooperating closely. But, what is the difference among them, how works the real-time bidding and what do they have to do with it? The three players of RTB Real Time Bidding is an auction technique of buying and selling advertising […]

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