Admixer.Network Releases oRTB Demand

Admixer.Network Releases oRTB Demand

Author: Irina Kostiuk, Business Development Executive at Admixer
24 April 2019

Admixer.Network has announced the launch of the oRTB demand.  Now White Label .Network owners will have an opportunity to monetize their inventory through programmatic.

Previously, the platform supported only direct ad campaigns and campaigns with tags for external sources. With rolling out the update, it will also allow adding of external DSPs via oRTB protocol.  oRTB, or Open Real-Time Bidding, is a way to buy and sell ad impressions through real-time programmatic auction.  

Launching of oRTB demand sources will let ad networks owners increase % of their inventory fill rate bringing them and their publishers significant revenue growth.

Here’s what we’ve implemented.

Adding DSP as a demand source

In present-day realities, ad networks can hardly bring their participants, particularly publishers, prosperity without using programmatic as an additional demand source. For most publishers attempts to join DSPs directly is a long and thorny path.   Here’s where ad network can (and ideally should) bring value to their participants. Serving as a supply-side platform, ad network can partner with numerous DSPs and provide its publishers with high-quality monetization sources.

Find out more, what an effective ad network should have, in our recent article on ad networks renaissance in the programmatic era.

To help ad networks’ owners bring their partners maximum efficiency and revenue, we’ve implemented an opportunity to add external DSPs. To start the process, ad network owners first should negotiate and coordinate integration opportunity with DSP . As the next step, they initiate cookie-matching with DSP in model where data storage is performed on the DSP’s side.  

Getting started with DSP

To start using DSP as a demand source, ad network owner should create a campaign setting up the following parameters:

  • a limit on the specific time frame
  • a limit on impressions during the specific time frame
  • QPS by geo
  • an auction type (1st, 2nd) or direct deal
  • a limit on the maximum bid

Targeting types available

This type of campaigns  supports standard targeting options:

  • targeting by geography
  • platforms
  • devices
  • URLs
  • IP
  • environment
  • and more

Reporting and analytics

To provide publishers and advertisers with relevant analytics on their campaigns performance, we’ve added reporting providing the following metrics:

  • a number of Bid requests
  • a number of Win/ Lost bids
  • timeouts
  • bids and all other data needed for deep programmatic analysis

Admixer regularly implements a huge number of technical integrations with DSPs for Admixer.SSP platform. Using the same technology for Admixer.Network makes it totally ready for all  kinds of integrations and allows to eliminate any issues which ad network owners could experience.

Availability and billing

Opportunity to add DSP demand sources is now available only to White Label Network owners. This new functionality can be activated upon request.

Ad networks, using this module, will be billed additionally per Million Ad Requests. In this, the cost for Ad Impressions will be decreased accordingly to the cost of Ad Requests.

For more information on Admixer.Network solution, please reach out to Irina Kostiuk, Business Development Executive: ikostyuk@admixer.com.

Want to learn more?

    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    App Developer
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    Select
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Other/Not Sure
    Select
    Demand
    Brand
    Agency
    DSP
    Supply
    Web Publisher
    App Developer
    SSP
    Media House
    Others
    Ad Network Owner
    Tech Vendor
    Other/Not Sure
    You Might Also Like

    Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […]

    NEW Admixer Update

    Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […]

    Read more

    Historically, Viber inventory has been available in Admixer ecosystem via third-party intermediaires. This caused limitations for advertisers and made it difficult to realize the full potential of this advertising channel. But we are thrilled to announce a direct partnership with Rakuten Viber! Now, advertisers get access to new features available on our global programmatic platform. […]

    Admixer + Rakuten Viber: What’s in it for Advertisers?

    Historically, Viber inventory has been available in Admixer ecosystem via third-party intermediaires. This caused limitations for advertisers and made it difficult to realize the full potential of this advertising channel. But we are thrilled to announce a direct partnership with Rakuten Viber! Now, advertisers get access to new features available on our global programmatic platform. […]

    Read more

    Learn how Admixer helped an Asian mobile network carrier develop a system to collect, store and analyze data from millions of customers and billions of events to achieve real-time analytics effectiveness. Does a cellular network company need a real-time data solution? The short answer: we think yes. The long answer: we have prepared a dedicated […]

      Stay updated with Admixer
      Privacy Policy